Mon.Oct 13, 2014

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Your Social Media Is For More Than Marketing

TechImpact

'In past blogs we’ve talked seemingly ad nausea about how technology, donation forms, and social media can support a nonprofit’s fundraising efforts. Social media in particular is where nonprofits are turning to get their mission talked about, with the ultimate goal of driving more donations to that mission. According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013.

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Data Visualizations to Effectively Communicate Impact

NTEN

'Stephanie Evergreen. CEO. Evergreen Data. How to buck the unfortunate trend of data visualizations in evaluation that suck. If you’re like me, you’re crunching numbers on your impact metrics at the last minute, pulling together a report on the fly. There’s no time to meet with a designer. And more importantly, the vast majority of graphic designers do not know enough about data to make a decent graph.

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Get the Guide: 12 Tips to Stay Safer Online

Tech Soup

'The Safer Online guide is here! Created especially for nonprofits, the Safer Online for Nonprofits Guide is packed with practical tips that you and your nonprofit can start using RIGHT NOW to keep yourself and your organization safe. Written by our very own Kevin Lo , the guide addresses four areas where your organization's security could be compromised: in the office, on the go, on social media, and in the cloud.

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New Fundraising Study Provides Insights on Effective Technology Use

NTEN

'There''s no shortage of technology options available to nonprofits today for fundraising. The wide variety of choices out there can be daunting, with so many questions to ask: What''s the best management software platform? Which web communication channels are the most effective? What''s the benefit of supporting new means and methods of payment acceptance?

Studies 82
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The Lessons Learned From Small Businesses

Eric Jacobsen Blog

'If you’re like me, you love road trips. And, if you’re like most everyone, you appreciate hearing a good story. Just imagine how intriguing it would be to hear stories about six road trips. Six road trips across the U.S. that produced dozens of stories about what local small businesses on Main Street’s across America do that can inspire big businesses on Wall Street – or Madison Avenue megabrands, or enterprise of any size -- in today’s economy.

Lesson 60
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Why Nonprofit Branding Goes Beyond Your Name and Logo

NonProfit Hub

'Often times when people think of the brand of a company, they automatically assume you’re talking about logos and graphic design. But branding includes the entirety of how people perceive an organization. Establishing a brand identity includes not only what people see in a logo, but also what people think about when your NPO comes up in a water cooler conversation.

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[eBook] How to Build a Website that Converts Interest into Action

Connection Cafe

'Your supporters are online: fact. There are distractions around every corner, behind every click: fact. Knowing this, the experience your organization provides online must be one that converts. And every pixel counts. The digital representation of a nonprofit needs to be as human and inspiring as the people serving the organization itself. How else can supporters be expected to connect with a mission and take action online if they’re not given a compelling reason to do so?

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WEBINAR: Video As An Engine for Nonprofit Growth: A Case Study

See3

'Join us on Tuesday, October 14 from 1-2pm CT for our webinar Video as an Engine for Nonprofit Growth: A Case Study. For more than a decade, Brent Royer led video marketing strategy and media production for ALSAC/St. Jude Children’s Research Hospital, the nation’s second-largest healthcare charity. In this webinar, he'll tell you how to […].

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Chek Yor Speling | Communications Basics Go a Long Way in Fundraising

Connection Cafe

'This week I received a crowdfunding request. A friend’s daughter wants friends and family to help fund a 20 day immersive program in New York and Washington DC. It’s a great opportunity and a cool program and I was about to donate. And then I read her personal appeal. It was littered with misspellings and grammatical errors – far too many to be from a college sophomore requesting funds to support her for an advanced immersion program.

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How are you doing? Measure outcomes, not activity, to find out

VolunteerMark

'Your supporters are much more interested in what you accomplish than how you accomplish it. They want to know outcomes, so that’s what we have to measure. Watch out for these common mistakes.

Measure 39
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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.