HOW TO: Calculate Your Nonprofit’s Organic Reach on Facebook
Nonprofit Tech for Good
OCTOBER 9, 2016
According to Facebook , organic reach is the total number of unique people who are shown your post(s) in their News Feed through unpaid distribution and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly, or quarterly average organic reach.
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