Why Leadership is the Real Elicitor of Major Gifts
NonProfit Hub
MAY 16, 2016
People give to people. It’s not such a bold, innovating statement—but it’s one we often forget. As fundraisers, it’s a statement that should be engrained in our heads. You’re probably thinking, “Of course people give to people.” In the literal sense, sure; but what we’re talking about goes much deeper. Karla Williams , ACFRE, explained the concept further at the AFP Mid-America Conference on Fundraising last week.
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