Source Codes: The Most Useful Measurement Strategy You May Not Be Using
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 15, 2016
Source Codes: The Most Useful Measurement Strategy You May Not Be Using – Guest Post by Laura Quinn. You’re likely using more than one channel to communicate. Email, Facebook, posting to listserves, your website, direct mail—the list goes on and on. How do you know which of those channels is actually driving people to donate, register for an event, or even sign up for your eNewsletter?
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