Eric Jacobsen Blog
APRIL 23, 2016
You'll learn a lot about marketing from the book, Does it Work? , by Shane Atchison and Jason Burby. Most important, you'll discover their 10 principles for getting digital marketing right. What also really caught my attention was the book's discussion about the elements of good culture. Culture created from as high up in the organization as possible.
Eric Jacobsen Blog
APRIL 23, 2016
If you don't have time to read a book about how to improve your leadership skills, tackle a handful of these tips, complied from the works of many authors: Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Talk about values more than rules Reward how a performance is achieved and not only the performance Constantly challenge your tea
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