Eric Jacobsen Blog

JULY 8, 2016

You'll learn a lot about marketing from the book, Does it Work? , by Shane Atchison and Jason Burby. Most important, you'll discover their 10 principles for getting digital marketing right. What also really caught my attention was the book's discussion about the elements of good culture. Culture created from as high up in the organization as possible.

Culture 40

Culture Companies Learning Environment Environment 40

Connection Cafe

JULY 8, 2016

Pop-ups , lighboxes, modal windows—you may have heard at least one of those terms. They all are the same thing: a window that pops up upon a certain trigger (on entry or right before a user tries to exit the site) and stops visitors from interacting with the page until they complete an action. I’m sure you’ve seen them, interacted with them and, most likely, been really annoyed by them in the past.

Websites 30

Websites Michigan Case Study Nonprofit 30

Tech Soup

JULY 8, 2016

As many of us are closing the books for our previous fiscal year, it's a good time to reflect on the year we've had, set objectives for the year ahead, and think creatively about how we can achieve our goals. For foundations and nonprofit organizations, this often means shoring up plans and budgets in support of organizational strategies. And for those responsible for their organization's communications (or who take an active interest in the organization's communication strategy)

Communication 54

Communication New York City Guidelines Nonprofit 54