10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness
TechImpact
JULY 16, 2014
'Image courtesy of Fundraiser Help. According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Is this the product of Americans having more disposable income? If not, then what’s the reason? Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013?
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