There’s been a long and spirited debate about the rise of slactavism and whether people taking simple actions online actually create social change. Used as part of a multi-channel approach online petitions and pledges can help raise awareness and motivate people to get more involved with campaigns that offer deeper engagement opportunities. MORE >>

Every brand designer I know has worked with a client who created their own logo at least once in their career. No exceptions. Shhhh, it’s okay if you’re one of those clients. Nobody needs to know.}. Nonprofit logo design is a process that can be just as painful as it can be exciting. remember creating my own logo when I owned a design studio. MORE >>

This spam is typical of "you've won the lottery" scams. I'm mostly tickled by the sender's name. Would you bet on Poker Associates? There's no link or attachment, so one would have to reply to test@xiaoyinmu.com -- wouldn't that cause some concerns? Sender: POKER ASSOCIATES (test@xiaoyinmu.com). Subject: RE:THIS IS FOR YOUR ATTENTION. VIA MAISTRA 5. MORE >>

TechCocktail, a website dedicated to emerging technology and innovation, just had a great book preview of Jed Alpert’s new book, The Mobile Marketing Revolution: How Your Brand Can have a One to One Conversation with Everyone. ” Read the post, and check out the book excerpt, here. All Posts Blog Press MORE >>

I think it's safe to say that Twitter, and sometimes Facebook, is pretty similar to a radio station for your organization, in that you're broadcasting your message wildly in all directions (over the Internet), with many people listening but only a handful of requests -- I'd say that's a pretty fair comparison. It was tough, believe me. Social Medi MORE >>