Facebook Launches Donate Now Button for Nonprofits: Field of Dreams?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 25, 2015
Yesterday, after a planning call with colleagues for a session I’m moderating at IFC called “ Viral Fundraising Campaigns One Year On ,” I noticed a promoted post in my stream for the ALS Icebucket Challenge with a donate button. Wow, two juicy news events in one post! Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate.
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