Mon.Jun 20, 2016

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Ten Reasons To Embrace Storytelling As A Business Tool

Eric Jacobsen Blog

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning happens in the workplace Stories put the listener in a mental learning mode Telling stories shows respect for the audience Smith goes on to say that:

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Direct Mail Solicitation in Five (Easy) Steps

NonProfit Hub

Think back to the last time something in the mailbox made you act. Maybe it was an offer that you just couldn’t pass up. Ask yourself—what caused you to take action? Something had to catch your eye in the first place to get you to read that special offer. Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective.

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Leveraging the Latest Trends in Non-Profit Website Design

Byte Technology

In the world of non-profit organizations and institutions, credibility is everything. Consider this: when someone—a potential donor, volunteer or other kind of supporter—first learns of your group, what is the first-step they’ll most likely take in determining your legitimacy and reputation? They’ll probably zoom straight to your website to get an instant sense of who you are, what your stand for and the cause you support.

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10 Ways to Improve Your Donation Page and Raise More Money

Tech Soup

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. This stark statistic, revealed in the 2016 M+R Benchmarks Study , is a reminder of the challenge of raising money online. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page may be letting you down.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.