Why Your Nonprofit’s Content Marketing Voice is Important
TechImpact
SEPTEMBER 10, 2014
'Image courtesy of Pttsburgh Courier. Create content readers will care about. As if this wasn’t a tall enough order, now I have to care about my editorial voice? The short answer is yes. The long answer is absolutely. Sure, readers care about the quality of the content, and the validity of the information that’s being disseminated; but they also care about being entertained, and the ease at which they can consume and digest the information your blog and social media feeds are presenting to them.
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