How To Define Your Organization's Purpose
Eric Jacobsen Blog
MARCH 22, 2015
'John Baldoni offers these tips in his book, Lead With Purpose , for how to define an organization''s purpose. He suggests that you must ask three questions : What is our vision -- that is, what do we want to become? What is our mission -- that is, what do we do now? What are our values -- that is what are the behaviors we expect of ourselves?
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