Time to Honor the Fearless Donor
Achieve
JUNE 1, 2016
The following blog first appeared on. Philantopic. . Too often – I’ve been guilty of this, too – fundraisers focus excessively on the acquisition of the new donor. We spend a lot of time and resources crafting the right message, testing potential activation strategies, and building engagement programs in hopes of growing our base of supporters. The problem is that we get so busy trying to build our supporter base with new donors that we tend to overlook the individuals who are already invested i
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