Fri.Sep 25, 2015

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We Got 50% Open Rates After Changing 1 Thing About Emails

See3

We stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. In fact, we saw our open rates soar to 50 percent. Here's what we changed to connect with a stronger, more engaged email audience. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog.

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5 Ways to Prep for the Best End of Year Fundraising Yet

Care2

It’s almost October, and it’s time to begin figuring out your end of year fundraising plan if you haven’t already. Prep now for #GivingTuesday! Giving Tuesday launches on December 1, and they’re already prepping with webinars and events to get you prepared to raise the most amount of money. While Black Friday has been dropping in sales year over year, #GivingTuesday has been raising more money each year.

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Why Integrated Marketing isn’t Just a For-Profit Practice

NonProfit Hub

Integrated marketing communications. Sounds like long-winded business jargon, right? Maybe, but it’s a concept that many for-profit marketers live by, and your nonprofit should too. In simplest terms, integrated marketing communications, which we’ll call IMC, means that all of your communication tools work seamlessly together to create a consistent image and message.

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Network for Good Releases Free Giving Tuesday Tools - The Chronicle of Philanthropy

AFP Blog

Network for Good Releases Free Giving Tuesday Tools - The Chronicle of Philanthropy : "Online-giving platform Network for Good launched its 2015 Giving Tuesday campaign this week. It features free tools and webinars as well as training and donor incentives to support charities’ year-end fundraising. Started in 2012, Giving Tuesday serves as a charitable counterpoint to the consumerism of Black Friday and Cyber Monday.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Kickstarter Becomes a Public Benefit Corporation, So What? | Nonprofit Quarterly

AFP Blog

Kickstarter Becomes a Public Benefit Corporation, So What?

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