Wed.Apr 09, 2014

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3 Ways Your Nonprofit Benefits From Content Marketing

TechImpact

'Image courtesy of Life Division. Communication is everything. Content marketing has been a bit of a buzz word the last few years. While the word itself has garnered a lot of attention, many nonprofits are still not utilizing this dynamic new way of spreading their message across the internet. And with the advent of the internet, there are a seemingly infinite number of ways to communicate your nonprofit’s message with the world.

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So Long LinkedIn Products & Services Tab

Wild Apricot

'On April 14th LinkedIn will "retire" the products & services tab. Here are the details and what it might mean for your organization.

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What do boards need to know about IT?

BoardAssist

'One of the questions we get asked a lot at BoardAssist is how can I be an “agent of change” on my nonprofit board. For some board members, the best way to help your nonprofit may be by making sure your nonprofit is up to date with all the latest IT strategies. For guidance on this topic, we turned to one of our favorite nonprofit tech pros, Patrick Callihan of Tech Impact.

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High-Performing Teams Are Made Of This

Eric Jacobsen Blog

'According to Ron Ricci and Carl Wiese, authors of the book, The Collaboration Imperative , high-performing teams have the following characteristics: People have solid and deep trust in each other and in the team''s purpose--they feel free to express feelings and ideas. Everybody is working toward the same goals. Team members are clear on how to work together and how to accomplish tasks.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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4 Strategies from 4 Mobile Trends

NTEN

'Kristen Gramigna. Chief Marketing Officer. BluePay. Online giving is on the rise: how can you use the boost in mobile activity to its advantage? Learn four strategies to consider based on four trends in mobile. In a world where almost everybody has a smartphone, it’s harder and harder for nonprofits to ignore the idea of mobile fundraising. Online giving is ever on the rise, according to research published in Blackbaud’s 2013 Charitable Giving Report , which showed it increased 13.5 percent in

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Are Email and Click-through Rates Heading South?

Care2

'It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6 million donations, and 7.5 million online actions shed light on valuable information for nonprofits and their messaging.

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Hemingway: A Simple Online Tool for Better Short-Form Writing

Museum 2.0

'Exhibit labels. Promotional text. Grant proposals. For many arts/museum professionals, writing text in 100-word chunks is a daily activity. And unfortunately, a lot of that writing is lousy. There are great references for better art writing, but we don''t always use them. We pack sentences with high-falutin vocabulary, pepper them with clauses, and wrap them up in insider language.

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How to Keep Your Donors for Life

Connection Cafe

'Three out of four first time donors will never make a second gift. In the nonprofit world, most donors are a one night stand. Why? Because the very act of becoming a donor fundamentally changes us and our expectations, but the nonprofits we support don’t keep up with our new expectations and treat us differently. Being treated like an interested observer won’t make you happy if you expect to be treated like an investor.

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Online Charitable Donations Increased 14% in 2013

AFP Blog

'Online Charitable Donations Increased 14% in 2013 : The study breaks down exactly how leading U.S. non-profits performed online in the past year. In 2013, Internet users donated more than ever before — online giving increased 14% since 2012, with more than 5.5 million total gifts and nearly $325 million raised. The average one-time donation increased as well, from $60 to $68 ($57 via email only), and overall non-profit website traffic grew 16%.

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Report: The Missing Middle

Connection Cafe

'Alia McKee and Mark Rovner with Sea Change Strategies recently released a new report called “The Missing Middle: Neglecting Middle Donors Is Costing You Millions. Sea Change probed the state of mid-level giving. They surveyed dozens of fundraisers, both on the consulting and organization side. They spoke at length to leaders in the field. Their goal was to expanding their success with mid-level donors and getting them off the low-dollar churn treadmill.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Report release: The 2014 Nonprofit Benchmarks Study

NTEN

'There comes a time in every online organizer and fundraiser’s life when they ask themselves: is this normal? Our response: what does the data say? Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. We''ve crunched the numbers from 53 nonprofit organizations to define this year''s industry standards for online fundraising, advocacy, and list building.

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The 9 Considerations for a Successful Budget Process

Connection Cafe

'Building a successful budget is a key component in accounting, and nonprofit accounting is no exception. Whether you are just starting a nonprofit or have been in existence for years, your organization requires a budget. A good budgeting process engages those who are responsible for adhering to the budget and implementing the organization’s objectives in creating the budget.

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