ROI for a donor database
Robert Weiner
JULY 10, 2012
So how do we justify that system to management (and perhaps our donors)? Many other important issues are hard to put a price tag, like. Stewarding current donors. Identifying future donors. Ok, when none of those “show-stopper” or “drop-dead” issues above has come up, we just believe that we want/need a new system.
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