Connection Cafe

FEBRUARY 23, 2017

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. How about your nonprofit, school, or chairity? 1) Go Mobile, Now!

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Technique Donor Online Results 55

Connection Cafe

JANUARY 10, 2018

Instead of directing donors to paper pledge forms, fundraisers were now able to direct them to a website. The rise of online fundraising tools did not significantly alter the potential donor audience. And then in 2006, Facebook happened. And completely changed the game for P2P.

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Game Facebook Change Fundraising 29

Connection Cafe

JULY 18, 2016

Facebook Live is a feature that lets any Page live-broadcast events, breaking news, interviews, and more. Nonprofits like The Met and Best Friends Animal Society are using Facebook Live to engage donors in powerful and very creative ways. Use Facebook Live to support and enhance your current strategy.

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Broadcast Facebook Impact Retention 20

Connection Cafe

DECEMBER 11, 2017

While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer emerging from this concept of self that has much more to do with the nonprofit universe than we might realize. . So what does this movement mean for your nonprofit’s strategy?

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Connection Cafe

NOVEMBER 3, 2013

Here are this week’s nonprofit highlights: The Nonprofit Blog Carnival got dressed up this year, major donor style. In Claire Axelrad’s edition, Halloween Nonprofit Blog Carnival- Major Gifts Tricks and Treats , nonprofits are given advice galore on building relationships with major givers.

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Facebook Marketing Social Media Nonprofit 37

Connection Cafe

APRIL 20, 2020

In short, our participants and donors have been telling us things we didn’t want to hear. Participation fell off for many nonprofits. Retention is terrible for darn near everything – peer-to-peer participants and donors alike. The problem is that our donors and participants don’t love us enough. How did we react?

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Donor Fundraising North America Retention 28

Connection Cafe

JANUARY 6, 2014

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. There’s no time like the present to improving your donor retention rates.

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Retention Donor Change eBook 55

Connection Cafe

AUGUST 29, 2016

What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. Sometimes that leads us to doing too little, figuring our donors love us and will find us when they’re ready to give.

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Connection Cafe

MAY 16, 2013

Here are three pithy stats (one for each decade) and associated actions to catch more Millennial dollars: To Facebook or to Website. 65 percent of Millennials prefer to learn about nonprofits through their website and 55 percent prefer to learn through forms of social media. This means you can’t ignore either platform. Time or Money.

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Connection Cafe

MARCH 25, 2020

According to The Next Generation of American Healthcare Giving Report , these are the most generous of the generations to all nonprofits and specifically to healthcare. Let’s not make giving decisions for the donor. Here are six tips for dealing with the impact of the COVID-19 pandemic with your donors: Build an authentic story.

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Connection Cafe

AUGUST 15, 2014

We live in a world where the reality is that nonprofits have to get creative to gain and keep our attention. But, as of Tuesday, the national office of The ALS association had received donations from 71,000 new donors. Yes, 71, 000 NEW donors. These donations have come from 71,100 new donors to The Association.

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Connection Cafe

MARCH 23, 2014

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. Rachael Muir on how donors want to be treated.

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Retention Sound Donor Fundraising 42

Connection Cafe

AUGUST 7, 2012

And one that makes me asks, are nonprofits overlooking their millennial donors and prospects? Communicating and engaging millennial donors and volunteers is different than other generations. 65% prefer to learn about nonprofits through their website. 65% prefer to read about news when a nonprofit sends email.

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Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift.

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Connection Cafe

NOVEMBER 12, 2015

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. To be more precise, content that Facebook users want to be seen engaging with does far better on the social network.

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Facebook Voice Content Storytelling 20

Connection Cafe

JUNE 24, 2013

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. Doing this helps potential donors feel secure and understand that they are in the right place. Tweet It] !

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Technique Donor Online Results 56

Connection Cafe

FEBRUARY 14, 2017

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter. Using Facebook: Nick Passanante, President of BOULDERSTRATEGIES.

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Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Nearly 3 out of 4 new donors never make a second gift.

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Retention email Donor eBook 40

Connection Cafe

JUNE 28, 2019

The Nonprofit Summer Reading List. This report, presented by the Michael & Susan Dell Foundation, offers insight into why social impact professionals work, how they work, and what will enhance their work, along with information and data about what it means to be an active donor. Include a shareable.

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Connection Cafe

JUNE 4, 2013

Growing your email list is core to any nonprofit’s email marketing strategy. Now if you’re like most nonprofits, you probably find email acquisition (like donor acquisition ) to be challenging. If you visit the websites of most nonprofits, you will find a critical piece missing in their list-building strategy.

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Connection Cafe

JULY 11, 2017

As more and more donors familiarize themselves with crowdfunding, they’re finding it’s a convenient way to donate to their favorite organizations. And if you’re a nonprofit, there’s a lot to think about when you’re about to launch a crowdfunding campaign. But your nonprofit may take a little longer or shorter than expected.

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Tips Nonprofit Campaign Student 41

Connection Cafe

DECEMBER 2, 2016

Both are founders and CEOs of consulting agencies that focus on how nonprofits can more effectively communicate with supporters to grow their members and donors. Facebook – Facebook is by far the easiest and most intuitive place to start digital marketing. Dana and Rosie could not be more qualified to lead this session.

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Data Donor Beginner Database 20

Connection Cafe

JULY 28, 2014

Consider this an anecdotal question but, for those of you working in the nonprofit sector, when was the last time you muttered something along the lines of “ Well, I’m not sure that would really work. Our donors are older. ”? 90% are on Facebook. Yet, from a logical perspective, this is a completely shortsighted position.

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Donor Relationship Demographics Build 40

Connection Cafe

DECEMBER 9, 2013

When it comes to fundraising, having the right information about your donors is critical. How much time do you spend prospecting for donors? Sending the wrong type of donor the wrong message at the wrong time is bad for your whole list. Do you know how many of those you reach out to have the potential to make a large gift?

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Connection Cafe

JULY 8, 2014

Consider this an anecdotal question but, for those of you working in the nonprofit sector, when was the last time you muttered something along the lines of “ Well, I’m not sure that would really work. Our donors are older. ”? 90% are on Facebook. Yet, from a logical perspective, this is a completely shortsighted position.

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Donor Relationship Demographics Build 48

Connection Cafe

JULY 26, 2016

But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had. Make a short video.

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Story Gift Impact Share 20

Connection Cafe

OCTOBER 10, 2013

Social media may seem like the way to reach the next generation of donors. Social media has already shown that it is paying off for many nonprofits, but in a new way – not through direct gifts, but by deepening relationships with supporters, by empowering evangelists and much more. Engagement through Facebook dropped slightly to 65%.

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Connection Cafe

AUGUST 11, 2016

And it’s all about our donors , the ones who are deserting us. Donors can be fickle, and they’re fleeing our organizations in vast numbers these days. Research completed by Target Analytics® in 2015 shows that: Only 29% of first-time donors renewed their gifts. Roughly one out of every two donors renewed their gifts last year.

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Connection Cafe

APRIL 26, 2016

According to Foundation Center , there are just 12 items on the checklist for beginning a nonprofit organization. And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors. Donors chose to give to your organization.

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Retention Donor Statistics Press 20

Connection Cafe

JUNE 22, 2017

24 Nonprofit Resources for the Smart Fundraiser: Sector Insight: Giving USA : If you didn’t know Giving USA was out I’m going to assume you’ve been on vacation and have avoided all websites and social media. 4 Signs You Are a Burned Out Nonprofit Fundraiser : Even if you have a vacation on the horizon, make sure you’re not burned out.

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Connection Cafe

JANUARY 22, 2014

Research shows the average nonprofit in the U.S. loses 70% of donors after the first gift. And to make matters worse, the probability that a donor will make five consecutive gifts is only 10-15%.These By the time you’ve added a new donor, half of your previous new donors are out the door. You can’t afford not to.

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Connection Cafe

FEBRUARY 23, 2016

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? But donors and prospects aren’t impressed. Retention rate of new donors who only gave once in the last year is 25%.

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Connection Cafe

OCTOBER 20, 2011

If you've read our major donor study The Wired Wealthy: Using the Internet to Connect with Your Major and Middle Donors , published in 2008 by Convio , Sea Change Strategies , and Edge Research , then you already know a few important things about major donors: half of wired major donors say that online giving is their preferred giving method.

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Connection Cafe

MAY 6, 2014

Facebook is a fancy photo scrapbook and Twitter is often just a tiny press release machine. We began supporting an organization, International Justice Mission (IJM), a nonprofit that is holistically advancing this mission by rescuing victims, bringing criminals to justice, restoring survivors, and strengthening justice systems.

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Connection Cafe

JULY 29, 2014

So what does a wingman have to do with your nonprofit? And it can work exactly the same way for your nonprofit’s storytelling strategy on social media. And it can work exactly the same way for your nonprofit’s storytelling strategy on social media. photo credit.

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Connection Cafe

JULY 21, 2015

There’s a trend at more and more nonprofits to not receipt donations. Some set a minimum amount threshold for this, others rely on the annual receipt or invite donors to go online and print their own receipt if they desire. There’s a lot of talking at our donors, when maybe we need to spend more time showing gratitude to them.

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Connection Cafe

AUGUST 29, 2017

Regardless of where your nonprofit falls on the political spectrum (and whether it falls on the spectrum at all), our current political climate is new and different. For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. Rapid Response. Diverse Content.

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Marketing Strategy Social Media Channel 31