Recovers.org, a Marketplace for Disaster Relief - Businessweek

Recovers.org, a Marketplace for Disaster Relief - Businessweek: O’Neill’s startup, Recovers.org, has set up websites in four New York City boroughs to manage relief efforts and prevent the logistical chaos that often follows catastrophes when well-meaning volunteers overwhelm government officials and relief organizations. Before Sandy, the company, less than a year old, had tested the site in only a handful of communities, including Forney, Tex., and West Pasco County, Fla. Coordinating an operation in the aftermath of a major natural disaster is like “inventing the wheel as the vehicle is in motion,” says Rebecca Williams, who organized aid for tornado survivors in Joplin, Mo., in 2011.