EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) That is a big difference! What platforms are most effective in tapping different target audiences and what are your largest and most engaged channels? Segment your audience.

Gift 207

Gift Consultant Audience email 207

EveryAction

MAY 11, 2023

Use a template for your ask and keep refining it: For example, if you’re working to build support for a bill, you might use a variation of this ask to gather petition signatures: “We have been fighting to stop [X] for 20 years. But the real test is whether or not they’ll do the work of volunteering time and effort.

Advocacy 207

Advocacy Nonprofit Training Train 207

EveryAction

JULY 3, 2023

Which strategies have worked well to keep donors engaged with your mission? That’s why software integrations are extremely valuable for any organization that relies on technology to get its work done, including nonprofits. Illustrate your mission, work, and community to make compelling cases for support.

Virtual 190

Virtual Site Support Fundraising 190

EveryAction

MAY 2, 2023

That’s why we often say that advocacy is for everyone: when decisions are being made that affect your organization’s work, mission, and vision, it just makes sense to get involved, unite your supporters, and move them to take action with you in pursuit of a specific mission-oriented goal.

Advocacy 222

Advocacy Action Support Help 222

EveryAction

JUNE 8, 2023

If your nonprofit does advocacy, you know that with this work, there are almost always consistent patterns of crisis management leading to later periods of denouement and down time. So, working with our community to define our short-term campaign goals as well as our long-term vision is critical.  Check out our last installment here!

Advocacy 143

Advocacy Local Audience Poll 143

EveryAction

AUGUST 3, 2023

Additionally, knowing where existing donors work (whether through previous prospect research or using a matching gift tool integrated into your fundraising platform) can help uncover potential for broader corporate partnerships as well.

Strategy 177

Strategy Giving Fundraising Gift 177

EveryAction

JANUARY 25, 2023

Acknowledgement is important, but gratitude can make the difference between keeping or losing a donor relationship. If you add one habit this year, it should be thanking your donors. It is not enough to simply send a tax receipt with a form letter when you receive a gift. Learn more and get in touch at socialdriver.com !

Support 220

Support Build Linkedin Newsletter 220

EveryAction

OCTOBER 6, 2022

The ability to donate the same amount on a predictable cadence offers small-dollar donors the ability to support your work in a way that’s convenient and accessible for them. Revamping or customizing your sustainer appeals can help you reach potential donors of many different ages. Ensure flexibility, convenience, and privacy.

Program 130

Program Donor Gift Fundraising 130

EveryAction

AUGUST 14, 2017

To mark the courage and strength of the brave men and women working on the front lines of conflict and raise awareness for those affected by disasters around the world, we’re highlighting 10 nonprofits that are making a difference by driving action and support for aid efforts. Cut poverty off at its roots. Oxfam America.

Support 126

Support Somalia Guinea United States 126

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy.

Metrics 100

Metrics Social Media Measure Media 100

EveryAction

MAY 23, 2016

While I don’t claim to be an expert on interviewing (I’ve had a few terrible ones in my time), my work with nonprofits of all shapes and sizes has taught me how to understand a new audience. No matter the reason, if you want to work at a nonprofit, it’s important to be able to sell yourself in an interview.

Attitude 101

Attitude Interview Job Profit 101

EveryAction

SEPTEMBER 2, 2022

Building a membership program is all about building relationships, and your staff deserve to spend more of their time on interpersonal work instead of on wrangling data or technology. No matter your mission, every nonprofit goes through periods when communicating with different supporter audiences is urgent. Membership. Key takeaways.

Mobile 130

Mobile Digital Fundraising Advocacy 130

EveryAction

JULY 21, 2016

EveryAction: "You’ve worked for and with nonprofits for most of your career. Maureen Wallbeoff: I’ve been working with nonprofit engagement platforms of one sort or another since the late 1990s, which sometimes feels like the 1890s when you think about how far technology has advanced recently. MW: This is a great question!

Advice 100

Advice Trend Tools Online 100

EveryAction

OCTOBER 18, 2016

Why is everyone so worked up about it? GOTV is one of the most critical moments of a campaign that can make the difference between victory and defeat. From urban neighborhoods in Brooklyn to snowy rural areas in Alaska, GOTV is going on right now - and will continue until the polls close nationally. Cool, that makes sense.

Poll 100

Poll Alaska FAQ Phase 100

EveryAction

AUGUST 1, 2016

Try and have a subject line that is different from what you normally send. Your other ones weren’t working so it’s time to get creative. The goal here is to get them to engage with you first and, once they've done that, you can work on moving them up the ladder of engagement. Make the ask. Don’t make them jump through hoops.

email 100

email Spam Open Rate 100

EveryAction

JUNE 20, 2023

Since then, we’ve been hard at work bringing together the wide range of tech, tools, and services we all offer, including case management, corporate social responsibility (CSR), and fundraising and engagement, as well as some functionality from our friends at Mobilize. Here’s a look! Engage your community.

Script 190

Script Product Mobile Phone 190

EveryAction

MARCH 16, 2023

This is where software integrations can make all the difference. Building integrations creates a positive ripple effect across entire organizations, and the return on investment (ROI) more than justifies the work up front. Do they have the same ease of use working between their niche tools and the CRM?

Integration 184

Integration Software Search Zambia 184

EveryAction

AUGUST 17, 2023

The estimate helps acknowledge the millions of individuals who dedicate their time, talents, and energy to making a difference. Volunteers may be interested in donating at many different moments in their relationship with you. Charitable organizations frequently use this estimate to quantify the enormous value volunteers provide.

Volunteer 185

Volunteer District of Columbia Connecticut Massachusetts 185

EveryAction

OCTOBER 12, 2022

Say thank you for just being on the list and sharing your work with their friends and family. Say thank you for caring about the cause that you work for. Another touchpoint to consider is to show successes from the previous year while also providing an exclusive preview of the work to come. Learn more by visiting their website.

Donation 159

Donation Donor Advocacy Gift 159

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. Before you develop messaging at different stages of the funnel, figure out why your organization really needs your supporters.

Audience 177

Audience Advocacy Channel Mind 177

EveryAction

MARCH 22, 2023

Here, they can stay informed about your organization’s impact and work, interact with your team, and share with their network. Deliberately connect donors with experiences to see their involvement and their investment making a difference. A donor is more likely to feel good about giving if they know the impact of their investment.

Relationship 216

Relationship Support Charlotte Retention 216

EveryAction

AUGUST 17, 2016

Whether you're reporting to your board, supporting teams in different departments, or just trying to get through to a specific type of donor, we've broken down all the ways your CRM + donor software can help. How CRM + donor management software can help your teams work better together. FYI - this is a long read. Talking to your donors.

Software 100

Software Donor Management Template 100

EveryAction

APRIL 1, 2016

You'll learn to embrace technology and find out how to put it to work for your institution. Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2016 will be no different. How are you courageously engaging across difference? Join us in Washington, D.C., Communications.

Calendar 177

Calendar Conference San Diego DC 177

EveryAction

MARCH 7, 2016

One story can be told in infinite different ways and on countless mediums. Outline the most important ingredients to your story, and then work with each component until it shines. Again, try to think of all the different ways you can tell a single story, and then refine to what is the most compelling and authentic. Experiment.

Storytelling 128

Storytelling Audience Environment Nonprofit 128