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What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

Media Cause

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’

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Texting for $$: The Definitive Guide

Robert Weiner

In the wake of the huge number of donations given to Haiti earthquake relief via text mesage, MobileActive has published Texting for Charitable Dollars: The Definitive Guide. Tags: TechSoup. It describes the process of raising funds via SMS from the donors' and the nonprofits' perspectives, including costs and tips for getting started.

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Are You Done With Digital Transformation?

.orgSource

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. One thing has definitely changed. The Gartner Technology Glossary offers these definitions. Keep pace or fall behind. Yes, digital transformation depends on hardware and software.

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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

can definitely backfire and seem off putting. Start by looking at your tagged posts, hashtags with your nonprofit’s name, or location tags at fundraising events you’ve participated in. What about ineffective hashtag usage? Or better yet create a UGC campaign specifically for #GivingTuesday.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

This is definitely a factor and something to consider when you use AI to write for you. Keep your titles under 60 characters, or use a tool like this title tag and meta description length tool on To The Web to see how your title looks in search. Page Titles : These are the clickable headlines you see in search results.

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Texting for $$: The Definitive Guide

Tech Soup

In the wake of the huge number of donations given to Haiti earthquake relief via text mesage, MobileActive has published Texting for Charitable Dollars: The Definitive Guide. Tags: Online Fundraising Online Fundraising. The guide is available for free at [link].

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Build a Marketing Dream Team—Welcome AI

.orgSource

I definitely see AI playing a role in that space. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), Up Your SEO Advantage “Ranking high in the search process can be a significant challenge,” Amy advised.

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