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Direct Mail Donor Acquisition Strategies

Allegiance Group

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3% year over year.

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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[ASK AN EXPERT] How To Enter And Credit Donor Advised Fund Gifts In Your Database

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to credit and acknowledge donor advised fund gifts in their donor database: Dear Charity Clairity, I’m unsure how to enter donor advised fund gifts in our database so they’re credited and acknowledged appropriately.

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start. Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets.

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Database 101: How to Improve Your Nonprofit Donor Database for Fundraising Success

Qgiv

Tricia Marsherall is the Founder & President of Marsherall Partners, LLC, a consulting firm specializing in nonprofit donor database management & operations support and virtual & traditional fundraising events. To understand how to best leverage your data, you need to first understand what caused your database nightmares.

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Creating Fundraising Systems for Your Nonprofit

The Fundraising Authority

They had one full-time development director on staff, but everyone – including the staff, the board, the volunteers, even the donors – was constantly worried about fundraising. They were worried about donor communications. The database will automatically print out a thank you letter. So they tried everything in the book.

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