Database Related Topics 
NetWits
NOVEMBER 21, 2010
Patrick Zulaga, Director of PMZ Marketing, presented on the importance of databases, suggesting that a database should become a marketers/communicators/fundraisers best friend. He gave a very simple set of questions to help make the most of a database: What is your database objective? What information is available?
NetWits
MAY 5, 2011
The nature of these last minute requests also means that there is little time for targeting or segmenting, so these tend to go out to entire email databases with very vague messaging and no personalisation. This often results in 2 to 3, if not more, emails being sent to supporters each week.
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NetWits
APRIL 4, 2012
With a new concept called Social Scoring, we now have a way to indentify and categorize the social media constituents in our databases by their reach or influence across their networks. Fortunately, research is weighing in with some great information that gives us insight into our social donors and potentials. Four Social Media Types.
NetWits
JUNE 10, 2010
The use of a database or CRM ( Constituent Relationship Management ) software is an essential tool for helping manage this challenge, but is that all you need? For any nonprofit, trying to keep constituents (members, donors, attendees, etc.) informed and engaged can be challenging, with potentially devastating consequences if unsuccessful.
NetWits
NOVEMBER 29, 2011
So, utilize all that great information in your database to deliver the right email message to the right audience. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals.
NetWits
APRIL 12, 2012
I would suggest that is not only poor database coding but it’s not major gifts fundraising. Do your offline systems, both your database and your office’s practices, support a good major gifts fundraising methodology? For example, does your organization take any $1,000+ gift that comes in the door and code it a “major gift”?
NetWits
JUNE 8, 2012
The real power of social media is in harnessing its viral capabilities as an integrated channel with reach beyond the limits of your database and lists. It’s not enough to have a Facebook page or a Twitter account. Make sure your web design is action packed with social capabilities. It will contribute to website traffic and brand exposure.
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