Amy Sample Ward

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Great reads from around the web on December 9th

Amy Sample Ward

"" Free Access: Nonprofit Tagline Database & Report | Nonprofit Marketing | Getting Attention – "Don't miss the just-released, all-new Nonprofit Tagline Database with 4,800+ organizational, program, fundraising campaign and special event taglines. Get the Tagline Database and Report!"

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Great reads from around the web on February 23rd

Amy Sample Ward

The Collaboration Prize – Search Database – Wow! Check out this great resource – a database of collaborations! "The The February chat focused on cause fatigue, but if you missed it, Zero Strategist has done a great recap of the conversation and highlights. Check it out!

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Getting Started with Social Media for Small Enterprises

Amy Sample Ward

Research and reports from NTEN that cover everything from the way fundraising tools are used to data integration, databases and vendors: [link] And if you’re looking specifically for information about various database/CRMs.

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Net2 Think Tank Round-Up: User Generated Content

Amy Sample Ward

The current status quo for non-profit organizations is typically one where the information needed to do the work of an organization is kept in a separate database from the database recording user generated online interactions. As Ana says, “The solution is of course to integrate the two databases.&# What do you think?

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GreenPeace: An Example in Connecting with your Supporters

Amy Sample Ward

Why I think this is a great example of leveraging the tools within a 3rd party site: Data : GP is letting supporters connect with the organization directly by giving their email address straight to the GP database, not the facebook database.

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2009 eCampaigning Review Released

Amy Sample Ward

50% of organizations had databases that included 40% or more of inactive supporters. It doesn’t help your cause to have people in your database that aren’t really there. This means specifically working on segmenting your database and testing messages. .

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Tips for segmenting your list: Super Advocates – these are the people that always click, sign, or respond; you want to start marking them as super advocates in your database so you can, first, ensure you don’t send them too many actions, and secondly target them at the start of campaigns or to spread your message.

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