NetWits

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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

The 2013 Blackbaud Online Benchmark Report (formerly The Convio Online Benchmark Report ) is in its seventh year started by Convio’s Founder, Vinay Bhaghat. The report covers 17 self reported NTEE verticals plus Canada, Teams, and National Non Profits.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement.

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