NetWits

article thumbnail

How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

For example, your organization may hold an annual golf tournament. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance. Winning is defined as the content with the best click-through and conversion rates.

Rate 134
article thumbnail

10 Ways Your Nonprofit Can Use Twitter

NetWits

However, many are confused about how Twitter can help advance their organization’s goals. While new organizations are joining daily, others previously registered while never fully utilizing. The usage of hashtags and links have been widely adopted by Twitter users and can allow for remote conversations and event participation.

Twitter 256
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Best Practices: 12 Tips for Making the Best of Any Social Site

NetWits

Knowing that a good portion of your supporters already participate on the social Web, and with the continued growth and popularity of social media, it’s very likely your nonprofit organization is focused on figuring out how to best utilize sites like Facebook, Twitter and YouTube. Spend some time observing (aka listening).

article thumbnail

Custom Facebook Landing Tabs Convert 47% of Your Visitors

NetWits

A VERY noticeable loss in conversions over the course of the campaign. That type of conversion coupled with the fact that Facebook continues to push the limits, innovate and grow at a staggering rate (they’re over 550 million now) should convince you to at least explore creating a custom Facebook landing tab for your non-profit organization.

Facebook 211
article thumbnail

Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The annual report informs how organizations measure impact relative to their peers. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

Rate 139
article thumbnail

Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

You probably think about things like opens, clicks, conversions and unsubscribes. A national organization sent an email appeal in November asking me to protect polar bears from Arctic drilling. When a national humanitarian organization did this, though, it didn’t feel like too many. Think casual and non-confrontational.

Rate 172
article thumbnail

Major Gifts and a $260,000 Online Donation

NetWits

Many people and organizations define a “major gift” based on some minimum gift amount. For example, does your organization take any $1,000+ gift that comes in the door and code it a “major gift”? Or is this the giving of major gifts online? I hear $1,000 used most frequently.

Gift 133