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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend.

Marketing 246
Marketing Analysis ROI Picture 246
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Driving Donor Engagement: Five Essential Elements of the NPO Website

Byte Technology

MAY 6, 2015

For instance, having experiential videos on your home page often detracts from the core idea of what the organization is trying to accomplish, so save such videos (or photographs) for a dedicated interior page. People truly interested in a specific cause want to hear their own voice as part of the conversation.

NPO 100
NPO Websites Donor Profit 100
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