iA Financial Group is kicking off the fifth edition of its major philanthropic contest. From September 15 to October 15, 2021, charities whose mission includes, among other things, supporting the health and welfare of children (0 to 18 years of age)* are invited to answer the question “what would you do with a donation of $100,000?”. A total of $500,000 in donations will be shared by charities that make the most inspiring submissions.

New this year: the charities that enter the contest will be grouped into four major regions (Western Canada, Ontario, Quebec, and the North/Atlantic Canada) in order to guarantee an even fairer distribution of donations across the country.

At the end of the contest period ending October 15, a jury will pick three projects from each region which will be presented to the public on November 4. The public will then have the opportunity to vote for the most inspiring submissions. The winners will be announced on December 6.

A major donation of $100,000 will be made to the charity in each region that receives the most votes. The remaining finalists will each receive a donation of $10,000. iA Financial Group’s 7,500 employees will also vote on their favourite charities, which will each receive a special donation of $20,000.

Contest details and the complete list of eligibility criteria are available at ia.ca/donations-contest.ia.ca.