Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. Constituent Relationship Management tools), and you have the makings of a good content strategy.

Content 30

Content Communication Marketing Strategy 30

Connection Cafe

JUNE 27, 2014

If so, you’ve likely noticed the ever-growing need for visual content. But you’re not an artist, so how are you supposed to create exceptional looking content? Thankfully, John Haydon shares 8 Tools to Make You a Visual Content Ninja. Do you manage social media for your nonprofit? It’s here!

Content 43

Content Hype China NTEN 43

Connection Cafe

APRIL 23, 2015

Now, it’s easier than ever to test your designs because some pretty spectacular online tools have come to our rescue. However, many are left on the shelf by nonprofit designers who simply don’t have the bandwidth for investigating new tools. Each tool must be relatively easy set-up and learning curve. 2 Inspectlet.

Design 20

Design Websites Tools Script 20

Connection Cafe

OCTOBER 5, 2011

Even the smallest nonprofits can achieve event fundraising success at little to no cost, just by using some readily available tools. Thank you page and autoresponders - Don’t overlook the importance of these powerful tools. We need to go beyond the greeting and personalize the content of our websites and emails.

Tools 32

Tools Badge Convio Instruction 32

Connection Cafe

JULY 16, 2009

Working with many non-profits who are looking to redesign their websites, I’ve learned how frightening ( read: overwhelming, daunting, discouraging ) content planning can be. Who’s going to write all of this new content we have planned? How much of this content can I create, realistically, before my site launches?

Content 20

Content Press Site Technique 20

Connection Cafe

AUGUST 5, 2020

Virtual fundraising has become more accessible and intuitive than ever before thanks to the extensive internet and the wide variety of donation tools available. Here’s what we’ll cover: Aligning web content with your mission and goals. Aligning web content with your mission and goals. Including clear, compelling calls to action.

Virtual 43

Virtual Websites Support Fundraising 43

Connection Cafe

JANUARY 26, 2010

I’m a sucker for new web tools and gadgets and luckily I am surrounded by, and work for, many folks afflicted by the same condition. Last week I saw a TechCrunch article about an SEO analysis tool that went BETA on January 20th called WooRank which has become a quick favorite. Author: Ken Cantu. Happy coding!

Analysis 26

Analysis Tools Alexa Websites 26

Connection Cafe

MARCH 16, 2021

Study your customers’ preferences to nurture them with valuable content, so they could know more about your product and get some benefits. Such tools as [link] provide you with the detailed statistics of your business visitors and replenish your list of targeted accounts with the contact details of decision-makers. Study your visitors.

Marketing 26

Marketing Statistics Analysis Case Study 26

Connection Cafe

JUNE 4, 2020

Listen in to hear Robyn talk about why livestream fundraising can be an important fundraising tool, the main platforms organizations can use for livestreaming (such as Twitch and Facebook Live), and some of the ways that organizations can leverage livestreaming to reach a larger audience. Different ideas for livestreaming content.

Podcast 28

Podcast Fundraising Blackbaud Facebook 28

Connection Cafe

MAY 7, 2020

In it you’ll find resources for operating during the COVID-19 pandemic; tips for catering to changing consumer expectations; guidance for setting goals, using data, and developing best practices; and insights for leveraging technology tools effectively and a look at the future of technology in this space.

Museum 39

Museum International Support Tips 39

Connection Cafe

JANUARY 13, 2020

Your donation page and tools. In terms of frontend elements that you may want to add in order to give users (specifically donors) a more engaging experience, we definitely recommend DIY peer-to-peer fundraising tools. . It’s easier than ever to implement these tools into your website, and the payoff is worth it.

Websites 35

Websites Design Site Web 35

Connection Cafe

MAY 30, 2019

The first type of livestream fundraising campaign , which I call “ organizational livestream fundraising , ” is the concept of an organization using their own streaming channels to broadcast live video content for the purpose of fundraising. The organization is the content creator. . It’s the modern version of a telethon.

Fundraising 34

Fundraising Stream Blackbaud Channel 34

Connection Cafe

DECEMBER 11, 2020

With the internet saturated with different content and experiences, how can you ensure that your own volunteer opportunities reach the right people and inspire them to participate? Instead of gathering volunteer information through paper forms, it’s crucial that you have an online registration tool for your opportunities and programs.

Volunteer 49

Volunteer Tips Virtual Facilitation 49

Connection Cafe

SEPTEMBER 9, 2019

Email service providers began worrying that the volume of messages would drive people away from email and started prioritizing email delivery for organizations that sent content that was read, clicked and forwarded. Balancing the Yang: 3 Tactics to Keep Your Supporters Engaged. First impressions are everything.

email 36

email Build Articulate Campaign 36

Connection Cafe

JULY 5, 2017

They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. Your first goal should be to hold the attention of the user by attracting them with high-quality content and stories bring value to your audience.

Websites 37

Websites Strategy Content Nonprofit 37

Connection Cafe

MAY 21, 2019

Finally consider using double opt-ins, CAPTCHAs or real time validation tools to help keep the weeds at bay. Gated” content: Ask your viewers to submit their email address in exchange for your best content. Identify your social ambassadors to provide easily sharable content for them to promote.

Support 34

Support Tips Technique Adwords 34

Connection Cafe

APRIL 10, 2020

GivingTuesday has created a #GivingTuesdayNow tool kit that includes logos, graphics, banners and other images to help develop your campaign. Day 3: Create Spreadable Content. Developing sharable content is a great way to get your donors to collaborate. Below are some examples of content that your supporters can easily share.

Campaign 49

Campaign Guide Social Media Blackbaud 49

Connection Cafe

JUNE 30, 2017

Tools from the for-profit sector lead the way by allowing for automated nurturing campaigns to help leads (or in the case of nonprofits, supporters) be engaged in a purposeful way and with an appropriate cadence. But like any strategy or tool, the technology alone won’t transform your supporter engagement program. Set SMART Goals.

Integration 27

Integration Marketing Mail Channel 27

Connection Cafe

DECEMBER 15, 2017

Through these simple steps and reviewing Savvy Social Media Webinar you will be armed with the tools and resources needed to create your next social media strategy with confidence. Hone in on the ones where your supporters are and where they are most likely to engage with your content. Use the tools provided.

Social Media 29

Social Media Digital Life Media 29

Connection Cafe

JUNE 7, 2013

Some nonprofits spend a lot of time on content and information architecture when redesigning their website. Once live, though, it’s tougher to find time to revisit page and menu structures and content choices. Tools like Google Analytics offer a ton of information. Web Analytics & Nonprofits. Web analytics can help.

Action 44

Action Websites Data Analytics 44

Connection Cafe

FEBRUARY 17, 2017

Every day, Millennials like me are turning to social media on their mobile devices, tablets, and desktops for information on the latest tools, news, resources, gadgets and opportunities to make our lives easier and better. For reasons such as this, we’re often coined “Gen Why?” Extend your reach.

Facebook 54

Facebook Causes Social Media Volunteer 54

Connection Cafe

FEBRUARY 20, 2014

Defining the visual hierarchy for pages to show which content should stand out the most. For responsive websites, planning for how content will transform for each screen size. Footer links, content and copyright information. Once the global elements are positioned, I’ll plan the content for each page. Deliverables.

Design 33

Design Process Web Phase 33

Connection Cafe

OCTOBER 9, 2020

As we round out a whirlwind of a year and look ahead to the year-end giving season, it’s a good idea to take stock of the tools you’re working with. By now, it’s clear that the right tools to help you generate and use data in smarter ways will be key to ensuring resiliency for your nonprofit going forward. Live-streaming tools.

Virtual 47

Virtual Build Stream Registration 47

Connection Cafe

JUNE 21, 2018

Why do I count Facebook boosting/content promotion as a strength? Because page owners can at least pay to get their content in front of their supporters, something denied (for now?) For example, you might use email to encourage people to share content socially or use Facebook to build your email list. . Pay to play.

Facebook 44

Facebook email Nonprofit Social Media 44

Connection Cafe

JULY 8, 2009

” Much like we’ve strived to do with Connection Café, Socialbrite’s mission is to share insights about tools and best practices that “drive the social Web and advance the social good.” ” Who can you find adding content on Socialbrite? John Haydon of johnhaydon.com. Ken Banks of kiwanja.net.

Site 20

Site Resource Tools Social 20

Connection Cafe

AUGUST 12, 2013

When they’re based on solid user research, personas can be great tools for helping your internal stakeholders truly understand your audiences. Personas are a tool that we often use right in between User Research and Information Architecture. Scenario describing how they might use the site/tool/etc. Information Architecture.

Phase 33

Phase Articulate Research Design 33

Connection Cafe

FEBRUARY 1, 2018

They use a tool called spiders. Our first tip is to leverage a free tool called Google Search Console , also known as Google Webmaster Tools. This tool will tell you if there are any technical problems with your website. Basically, you’ll come to understand if your content is using the right words.

Education 21

Education Digital Strategy Search 21

Connection Cafe

JANUARY 23, 2017

The other day, my team sat down to research growing trends in web design , and guess what… Most of the articles that surfaced were about the shift from a heavy focus on pure visuals to refocusing attention on creating layouts that present content in an intuitive, efficient, and “delightful” way. Oh, and it’s free!

Design 20

Design Websites Experiment Analytics 20

Connection Cafe

FEBRUARY 3, 2014

It defines all of your sections of content and which pages belong in each section. Showing a comprehensive view of your website to ensure all content has a logical home. To create a sitemap, we begin with the documents produced during the Content Strategy phase. Content Strategy. Methodology. What’s Next. Stay tuned!

Design 33

Design Process Web Phase 33

Connection Cafe

FEBRUARY 14, 2017

Using YouTube: Bridgett Colling, Director of Content Strategy, See3. I’ve outlined some key recipes and content strategies to improve engagement so you can”pick up” more likes and shares, and effectively deliver your message to your audience. You never want to be late — especially when you post content on Facebook.

Social Media 50

Social Media Relationship Support Media 50

Connection Cafe

JANUARY 30, 2012

As what I hope is the next best thing, I’m sharing the content from a few of my slides for today and a some notes on them. To be really and truly proactive with you social marketing, you need goals, a plan and the tools to do it. Consider your timeframe and other channels that include complementary content.

Social Media 54

Social Media Media Social Delicious 54

Connection Cafe

JULY 27, 2018

You can extend your brand through providing reliable, consistent, and validated content about medical issues and treatments. Offering content to the general public rather than only to those who are already your patients and donors signals that you are open to your community. Segment and personalize. Balance your marketing approach.

Foundation 26

Foundation Donor Channel Marketing 26

Connection Cafe

MARCH 24, 2014

From celebratory content to sharing fundraising tips via email, we want our members to feel connected to us. Check out what other charities are posting and the content that is most successful for them. Be sure you know the content you want to post and the audience who will be on the receiving end of it. Do your research.

Social Media 50

Social Media Media Tips Social 50

Connection Cafe

OCTOBER 10, 2013

Learn what type of content is most engaging and has the greatest reach, and determine the best days and times to post for your audiences. Use that insight to inform your web content strategy. Do a five-second usability test on key web properties with a tool like Usability Hub and ask your audience to describe your mission.

Web 38

Web Newsletter Summary Search 38

Connection Cafe

SEPTEMBER 17, 2013

Card sorts are a form of usability testing that help us understand how users group and label content. Simply put, it’s a matter of creating a “card” for each piece of content you plan to offer on your website and asking folks to stack the cards into groups and then apply a label to each group. Methodology. In-Person or Remote?

Design 36

Design Process Web Test 36

Connection Cafe

MAY 9, 2018

Across our nonprofit clients, petitions have helped organizations engage their audiences – and more importantly, they’ve been serious fundraising tools in their own right by using upsells to solicit donations immediately after the recipient takes action, when they’re most ready to give. Want to learn more about fundraising with advocacy?

Fundraising 28

Fundraising Online Pledge Advocacy 28

Connection Cafe

NOVEMBER 21, 2013

When they’re based on solid user research, personas can be great tools for helping your design team and internal stakeholders truly understand your audiences. Encourage empathy for constituents when making design and/or content decisions for your website. Scenario describing how they might use the site/tool/etc. What’s Next.

Design 32

Design Process Web PowerPoint 32