EveryAction

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Recruiting nonprofit volunteers for legislative campaign success

EveryAction

Then, email your volunteers asking them to forward the message to people they know. You can also provide volunteers with easily shareable social media content that drives people to the sign-up form. And, if your organization has chapters with their own state-specific social media profiles, provide content to them as well.

Volunteer 195
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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. The Human Rights Campaign (HRC) declared a national state of emergency for LGBTQ+ people on June 6, 2023, the first state of emergency ever declared in its history spanning four decades.

Advocacy 199
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6 Annual reports to inspire your organization

EveryAction

While they use visually appealing graphics to highlight their data points, they never overshadow the focal points of the report: the people at the center of the organization. It’s a clear and simple way to show their accomplishments while keeping the focus on the people keeping their programs alive.

Report 180
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Thursday Thoughts: engaging advocates all year round

EveryAction

Raise the Roots Brandon Fuller, chief strategist For starters, we always encourage partners to go ahead and create as much content as possible at the start of an advocacy campaign to ensure copyediting, reviews, approvals, and production can happen all at once. The most important thing to remember is to design the event to fit your audience.

Advocacy 143
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Why omni-channel fundraising works at year-end

EveryAction

This means now you’re probably getting email targeting you with more content and reminders about the item you were looking for. The TV might be on, but people are probably also on their phones, checking email or getting a text message or reading a website.

Channel 224
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4 Keys to Attracting and Retaining Grassroots Donors with Your Sustainer Program

EveryAction

Individual donors at the grassroots level are likely motivated not just by your mission as an abstract idea, but by its effect on the people and purpose you serve. Consider adjusting your content to attract a younger audience: is the language being used up-to-date and inclusive? What does the tone feel like?

Program 130
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Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking

EveryAction

To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization. Organizations have enormous untapped potential in the form of their supporters’ social networks and influence.

Track 100