Connection Cafe

MARCH 4, 2014

At everydayhero, we work with a diverse group of people who are passionate and involved in raising funds and spreading awareness for the causes that they care about most. Set your goals, and create your content accordingly. Your first step is to decide what you want your content to accomplish. Here are our top 5 tips: 1.

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Connection Cafe

AUGUST 19, 2016

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. 80% of people remember a video ad they viewed in the past 30 days.

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Connection Cafe

AUGUST 25, 2013

And content is king. And speaking of content…. Here’s some of this week’s best content for the nonprofit industry. Some People Make Excuses; Others Raise Money – Fundraising Coach, Marc A. creating content. We’re in the middle of one of those revolutionary moments. You can do it.

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Connection Cafe

MAY 29, 2020

It’s got people presenting and others listening in. One thing to keep in mind is that the role of an event is to get people outside their normal routine. So asking your constituents to just do another one of those is not a recipe for people flocking to sign up. How are people interacting during this program? It’s online.

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Connection Cafe

JULY 16, 2009

Working with many non-profits who are looking to redesign their websites, I’ve learned how frightening ( read: overwhelming, daunting, discouraging ) content planning can be. Who’s going to write all of this new content we have planned? How much of this content can I create, realistically, before my site launches?

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Connection Cafe

APRIL 23, 2009

Over my lunch break, I had the pleasure of attending a webinar on the topic of content strategy. Create a content strategy – Content tends to be an afterthought in the web strategy for many organizations, when in reality, it’s an integral part. There are content requesters, reviewers, creators and providers.

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Connection Cafe

AUGUST 5, 2020

Here’s what we’ll cover: Aligning web content with your mission and goals. Aligning web content with your mission and goals. From there, consider how your website’s content can effectively express that mission and those goals. If that’s the case, your event calendar’s content should definitely be updated to reflect that.

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Connection Cafe

MARCH 17, 2020

With all of the information coming out about the novel coronavirus, people are either consumed with it or are avoiding all social media, email, etc. The folks working in your annual giving team are likely reeling right now as they cancel content and rework their plan for the end of the fiscal year. Work on stewardship. Read a book.

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Connection Cafe

JULY 5, 2017

” Organizations are always looking to attract more people to their cause and want their website and social media presence to support that goal. They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies.

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Connection Cafe

OCTOBER 31, 2017

Some of your posts are seen by lots of people, and some of your posts aren’t. The goal of this test is to understand if people prefer to have separate places for personal and public content. We will hear what people say about the experience to understand if it’s an idea worth pursuing any further.”.

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Connection Cafe

JUNE 21, 2018

An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Why do I count Facebook boosting/content promotion as a strength? Your Facebook page’s following may be 100,000 people, but what’s your actual reach?

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Connection Cafe

JANUARY 29, 2018

Public content from businesses, brands and media has “crowded out the personal moments that lead us to connect more with each other.” How will the News Feed rank public content? To spark more meaningful conversations between people , the News Feed will now prioritize: 1. What does this mean for your nonprofit?

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Connection Cafe

MARCH 10, 2021

Further, it gives everyone in it an opportunity to write good ads and produce high-quality content for your website. These appear within a Google search as sponsored links and are the vehicle for bringing people to your page. In these cases, it’s a good idea to use geo-targeting to efficiently target people within your region.

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Connection Cafe

MAY 30, 2019

From the conversations with this group of smart people, it was clear that there are several different ways for an organization to fundraise via livestreaming. The organization is the content creator. . The audience is yours and you are in full control of the messaging and content of your stream. . Or says a bad word?

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Connection Cafe

MAY 21, 2019

Surveys: People love to share their opinions and surveys are a great way to hear from people concerned about your issues. Gated” content: Ask your viewers to submit their email address in exchange for your best content. Identify your social ambassadors to provide easily sharable content for them to promote.

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Connection Cafe

FEBRUARY 17, 2017

I giggle when I think about how many times a day a business should post to social media because I envision a bunch of digital content strategists in a room turning it into the Great Debate. Having an active profile shows that you’re paying attention, ready to engage, and creating content that provides value to your audience.

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Connection Cafe

SEPTEMBER 6, 2019

Tune in to hear her talk to Roz Lemieux, director of Blackbaud Labs, about how nonprofits and other social good organizations can work with live streamers, also known as content creators, to raise money on live streaming platforms. Who is a content creator? How to get started with partnering with a live streamer, or content creator.

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Connection Cafe

MAY 2, 2019

40% of people abandon a website that takes more than 3 seconds to load. To get there, focus on what brings people to your site and how you can create a great experience for them. What do you want people to learn about your institution when they visit your website? What do you want people to do after they visit your website?

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Connection Cafe

FEBRUARY 14, 2017

In the age of digital engagement, social love serves to nurture the relationship with your people by demonstrating that their voice matters to your cause. Using YouTube: Bridgett Colling, Director of Content Strategy, See3. You never want to be late — especially when you post content on Facebook.

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Connection Cafe

AUGUST 25, 2017

And being able to get that feeling from more than just the content itself. How should a nonprofit balance website content and calls to action ? The real benefit of having a depth of content is that you’re able to attract visitors from search engines across a larger breadth of topics.

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Connection Cafe

SEPTEMBER 13, 2019

If homecoming has a theme, you can source the stories, people, and photos that will convey it in an exciting manner. When you’re finally ready to post, you’ll be focused on getting people to attend the event. Yes, you should have earnest “why I donated” types of posts, but also get people to wear shark masks and snap selfies.

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Connection Cafe

SEPTEMBER 9, 2019

Email service providers began worrying that the volume of messages would drive people away from email and started prioritizing email delivery for organizations that sent content that was read, clicked and forwarded.

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Connection Cafe

SEPTEMBER 18, 2017

It’s no longer a question of whether young people can take leadership, it’s whether the rest of the world can keep up with them.” – Jayamatha Wickramanay, UN Youth Envoy. It won’t be the content creators that change the world in a world where everyone creates content, it will be the content curators. “It

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Connection Cafe

JULY 7, 2016

Social media gives us the opportunity to show up, be seen, and connect with other people. However, the question remains, how does a nonprofit connect with real people on social media? The 80/20 Rule states that 80% of our content must be “gifts” to our followers and 20% will be calls to action. It’s a relationship.

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Connection Cafe

JANUARY 23, 2017

I bet most people you know have made some sort of a New Year’s resolution and are excited about executing it (at least for a while…) I am one of those people. It is much easier to create content for your website once you understand who’s going to need it and how/why they are going to interact with it. Oh, and it’s free!

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Connection Cafe

MARCH 26, 2021

But for any email campaign to get successful and to perform a successful email strategy, it is the chisel that shapes your content effectively to communicate with this B2B audience. Having a B2B email marketing strategy can benefit any enterprise with engaging content to drive leads. What is Email Strategy? Conclusion.

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Connection Cafe

DECEMBER 20, 2018

the people who already know they’re going to give?—?need Content Owner: Who is responsible for the content of the page? Sometimes, identifying the desired action first helps you understand the purpose of the page and craft your content to drive the user toward the desired action. Make the Homepage a Hero.

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Connection Cafe

OCTOBER 13, 2014

The digital representation of a nonprofit needs to be as human and inspiring as the people serving the organization itself. What makes for a solid content strategy. Knowing this, the experience your organization provides online must be one that converts. And every pixel counts. Ben Wong, Strategic Services Manager, Blackbaud.

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Connection Cafe

MAY 29, 2020

For example, the CEO of UConn Health has presented a virtual talk about health-related initiatives and ways that people can remain safe during this time. These novel experiences make people feel connected. The UConn Foundation has done research on social media and also tracks stories that people are interested in.

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Connection Cafe

MAY 23, 2017

Your fan count is the simplest way to know how many people see the messages, calls to action, photos, invitations, appeals, and news you post. In fact, most people who like your page don’t see any given post. Earned Reach Average (ERA) is the average number of people who see a given post for every Facebook fan you have. .

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Connection Cafe

MARCH 26, 2020

If you are using an e mployee e ngagement platform , you a l ready have the means to bring people together. Turn your employees into content creators. SeenIt enables organizations to truly scale the way they produce video by engaging their own employees to become their content creators and brand ambassadors.

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Connection Cafe

AUGUST 29, 2017

When people give because of an emotional response to a message or policy, “they’re making a powerful statement for what they believe, and we want to be sure we’re honoring that.”. Understanding and acknowledging people’s reasons for making donations can be a great opportunity to also encourage them to spread the word. Diverse Content.

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Connection Cafe

JANUARY 13, 2017

Whether it’s a picture of people being served or a colorful chart showing the total funds raised, visuals can strike a chord that words alone often miss. After all, you don’t want to just share numbers and small bits of boring facts—you want to use this information to create content and messages that inspire.

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Connection Cafe

MARCH 12, 2020

Don’t assume people are not in a giving mode. Facebook’s algorithm prioritizes live content so more people will see your live posts, which extends your organization’s reach. Prepare your gift officers to have this conversation in addition to working this messaging into your digital communications. Continue to ask for gifts.

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Connection Cafe

MAY 7, 2020

Monday, May 18th is International Museum Day , the mission of which is to raise awareness of the fact that, “museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”. Also consider notifying your local news outlets of your participation.

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Connection Cafe

JULY 27, 2018

You can extend your brand through providing reliable, consistent, and validated content about medical issues and treatments. Offering content to the general public rather than only to those who are already your patients and donors signals that you are open to your community. Segment and personalize. Balance your marketing approach.

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Connection Cafe

MAY 10, 2017

Interaction (done well) warms people’s hearts. It’s age-old wisdom from Dale Carnegie and other wise people that if you show interest in others, they will be more interested in you and you’ll be more influential to them. You’ll make your posts discoverable to people interested in that topic, beyond those who currently follow you.

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