NetWits

MARCH 26, 2013

In working for years with nonprofits, I’m consistently amazed at the considerable time, energy, and smarts that organizations throw into their online marketing – via their websites, email marketing, social outreach, and online communities – without having an integrated view of the whole landscape in which their messages are moving.

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NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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NetWits

APRIL 25, 2012

From our extensive research and work with nonprofits in creating strategic, impactful websites, we’ve uncovered and organized a list of the top 10 elements of an effective nonprofit website. Every bit of content should showcase your mission. Jason Gross, “The Role of Design in the Kingdome of Content” www.smashingmagazine.

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NetWits

JULY 6, 2011

Knowing that a good portion of your supporters already participate on the social Web, and with the continued growth and popularity of social media, it’s very likely your nonprofit organization is focused on figuring out how to best utilize sites like Facebook, Twitter and YouTube. Pump out useful information and content.

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NetWits

MARCH 25, 2013

Email, web design, user-generated content and paid search are all ways to improve your nonprofit’s reach and increase web traffic. However, schools aren’t the only organizations jumping on board with this new marketing technology. Online marketing can take many forms. Here are two real solutions that get results.

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NetWits

MAY 26, 2011

In addition, there’s a snapshot into where people came from ( Referrals ), most viewed web content ( Top Content ), and most commonly used searched terms to find your website ( Keywords ). Top Content. Content, choose Top Content or Content by Title, sort Pageviews ascending & descending).

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NetWits

JUNE 20, 2012

Social media has revolutionized the way tech savvy arts and cultural organizations communicate. Facebook has 901 million active users; 500 million people use Twitter; 8 years worth of content is uploaded to YouTube every day; Pinterest has 4 million unique views daily. Asking never hurt. Sharing is caring. Point 4 above is crucial.

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NetWits

AUGUST 21, 2012

If a person from each department of your organization stood in front of you and shouted information, chances are you wouldn’t decipher anything through the noise. If you don’t prioritize your content to convert the noise into clear messages, your users will experience the same confusion. Your website has a lot to say.

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NetWits

JUNE 6, 2011

There are many reasons for logins, including security, functionality and personalized content–but also for tracking. Secured Content – The easiest of ways is to simply require a login to access certain content. Benefits of Website Logins. These could be included online or in email newsletters.

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NetWits

APRIL 23, 2012

Organize Tasks by Significance. These “current assignments” would be a task common to both the parent and student audience segments, and would therefore carry more weight in priority of content on your website than a task only one group cares about. Make sure to record their sessions and take detailed notes.

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NetWits

FEBRUARY 16, 2011

Most content management systems have a place to define your page title. This can also hurt your chances if you over-use your keywords, but just make sure that as much as possible your keywords are included within the body of your content. Content is and will be king for a while. Define your keywords.

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NetWits

NOVEMBER 5, 2010

As Blackbaud’s 2010 Conference for Non-Profits approaches this October 21-22, 2010 in Washington, DC, I’m working with colleagues to put the finishing touches on my sessions, and one in particular — one of my favorite topics — is simply too much fun to not share here: Targeted Content*. What is Targeted Content? Enter Targeted Content.

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NetWits

MARCH 22, 2011

I originally developed this content with Danielle Brigida ( @starfocus ) for the 2010 Blackbaud Conference for Nonprofits, and I’ve used it many times since then to help organizations get their programs off the ground. Is your organization listening to social media channels? Let me know how in the comments.

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NetWits

APRIL 4, 2012

They enjoy keeping up with social media content and occasionally participate by sharing information. While they read and watch updates rather than create new content or make comments, they are influenced by their more socially active friends and family. They will increase awareness of your organization and expand your constituency.

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NetWits

MARCH 9, 2011

The content doesn’t interest me. This gets the relationship off to a good start by being very transparent about the type of content you send. As a bonus, it adds new, search engine-friendly content to your website on a regular basis. Why do people unsubscribe from your email? They send too much email. 3) Links to email archives.

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NetWits

NOVEMBER 16, 2010

That type of conversion coupled with the fact that Facebook continues to push the limits, innovate and grow at a staggering rate (they’re over 550 million now) should convince you to at least explore creating a custom Facebook landing tab for your non-profit organization. This way Ford can serve up the content they want you to see.

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NetWits

FEBRUARY 2, 2011

And don’t forget to produce content on a regular basis so Google continues to crawl your site. You’ll gain some interesting and actionable insights that will help guide how you create content and manage your website with a focus on SEO. Next, use HubSpot’s website grader. The is the critical point to remember.

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NetWits

JULY 14, 2011

This is a follow-up post to yesterday’s “ 10 Ways Your Nonprofit Can Use Twitter ,&# in which we talked about some of the many ways nonprofit can use social media networks, such as Twitter , as a communications vehicle to support their organization’s larger goals. 1 – Chris Tuttle. Company K Media | Follow @karvetski.

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NetWits

DECEMBER 16, 2010

You may have inherited a vast pool of web content written before your time, or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Descriptive hyperlink text helps ensure search engines understand the site content. Introduce parallel construction to bullets and subheads.

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NetWits

DECEMBER 6, 2010

Lately, however, I’ve been thinking about how organizations can retain their best and most active volunteers and supporters. For many organizations, volunteers are the life blood of the cause because of budget cuts, small staffs, etc. But as a volunteer I was left wondering what I would do now to help this organization.

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NetWits

JUNE 22, 2011

Register for our Event Fundraising Newsletter to receive monthly content and resources specifically for event fundraising professionals. It’s a pretty common goal for most organizations who run fundraising events. Does website content contain general, clichéd phrases like “make a difference” and “those in need?”.

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NetWits

JUNE 23, 2011

Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. Due to the everyday demands on staff and volunteers, organizations must effectively use “one to many” engagement vehicles. Web: An up-to-date website that provides information about your organization is vital.

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NetWits

FEBRUARY 7, 2012

If you’ve been been putting off accepting the growing reality that people read the messages your organization sends on mobile devices, stop right now. The messages went out at the same time, with the same subject line and the same content; the only difference was the template – our new mobile-enhanced code against our old version.

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NetWits

JANUARY 6, 2011

Calls to action are simply the things you want web visitors do after viewing a piece of content. So keep experimenting and find something that works for your organization. Annotations were also covered in 50 (More) Social Media Tactics for Nonprofits , where you can get 49 other ideas that can help your organization.

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NetWits

JUNE 30, 2011

If I get four emails a month, even from an organization I like and all they do is ask for money … what kind of relationship is that? Sending everyone the same message , instead of delivering relevant content to different segments. I asked them the following question: What are the top reasons that email appeals get ignored??

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NetWits

APRIL 2, 2013

The annual report informs how organizations measure impact relative to their peers. You may ask, does that mean my organization should be sending more email? Meaning, I’m less likely to be annoyed with the frequency of communication than I am with the failure of the content connecting to my interests.

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NetWits

JANUARY 11, 2011

—. If you haven’t already, please consider subscribing via RSS or eMail to receive fresh content on a regular basis. —. Social media for social good is grassroots organizing, fundraising and impact in the digital world. It’s amazing to watch technology evolve. Think about it for a second. 1) Crowdrise – [link].

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NetWits

JUNE 2, 2011

Register for our Peer-to-Peer Fundraising Events Newsletter and get a monthly dose of quality content. I’d love to hear how your organization turns fundraising into a game. Looking for additional resources like this? At this year’s SXSW conference, keynote speaker Seth Priebatsch said the next 10 years will be the decade of games.

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NetWits

MARCH 23, 2012

54% of the organizations experienced results at or above this growth rate. 87% of organizations had at least one online gift of $1,000+. This increases giving throughout the year and decreases the Humane Societies reliance on people supporting their organization in October, November and December. 2) Put Your Best Foot Forward.

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NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Non-targeted “blast” messages assume that each person has the same interests and relationship with your organization. This component is called segmentation!

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NetWits

AUGUST 23, 2011

Every organization (and by that I mean the dedicated staff) that runs some version of a peer-to-peer fundraising event wants to help their participants be better fundraisers. Here are five extremely effective ways that we’ve found to work for countless organizations. Sounds familiar, right? And for good reason.

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NetWits

MARCH 6, 2013

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

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NetWits

NOVEMBER 5, 2010

Reduce/Reuse/Recycle: Repurposing Content for Various Channels. Social Media in 30 minutes a day for the under-resourced organization new to social media. Digital Ecology – the new Organization’s Digital Footprint. Please have a look through them and vote for a few. A few of the sessions that caught my eye …. How to Vote.

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NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. You can do this type of education for your participants through web content, embedded web videos, scheduled webinars and/or on-site open houses.

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NetWits

MAY 20, 2008

The Organization: Founded in 1974, Bread for the City (BFC) provides food, clothing, medical care, and legal and social services to the poor of Washington, DC. To do this, the organization needed a solution that would integrate with The Raiser’s Edge® and avoid creating extra work for the five-person development staff.

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NetWits

NOVEMBER 12, 2010

Some advantages to mobile apps are that you have full control over the user interface; your app can use all of the mobile device capabilities; performance is dependent on the mobile device rather than internet service; and a well-developed app can raise awareness (and sometimes revenue) for your organization. Mobile Applications.

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NetWits

MAY 23, 2008

Nonprofits used to have the luxury of letting other organizations take the plunge first. There will be organizations that get lost in the depths and others that thrive at the edges. All of this change is spurring the growth of more nonprofit organizations than ever before. Are you changing with it? And the 2008 U.S.

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