EveryAction

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Does Slacktivism Actually Work?

EveryAction

.” This digital-age phenomenon describes the inaction of supporters beyond simple acts such as ‘liking’ a Facebook page or sharing a call-to-action. One camp argues that the messaging around a cause and the urgency of an organization’s ask can be diluted by the rapid, superficial spread of marketing content.

Work 165
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Recruiting nonprofit volunteers for legislative campaign success

EveryAction

Despite the fact that several states are still in session—not to mention those that work year-round—you’re going to have big hopes and legislative goals for next year, and it’s important to plant the seeds for successful campaigns now. This is the time to answer questions like: What states will we be targeting?

Volunteer 195
professionals

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Awareness Metric: Total Reach/Impressions. Ready to start posting?

Metrics 100
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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

How CRM + donor management software can help your teams work better together. You can start here and work your way through, or use the links below to jump to any section. You can show Susan that the feeling is mutual by tracking her interests and sharing stories that demonstrate how her support moves your work forward.

Software 100
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Nonprofit Fundraising Basics: Matching Gifts

EveryAction

While Facebook is still the top social media site , your nonprofit can use other platforms to effectively promote matching gifts: Twitter. When it comes to Facebook, it’s important to remain consistent and interactive. On social media. Send out short tweets letting followers know about matching gifts.

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