Connection Cafe

MARCH 4, 2014

As part of everydayhero’s Marketing team, Georgia has worked closely with a range of both large and small not-for-profits, empowering them to grow their campaigns through innovative technology solutions and targeted Supporter engagement programs. Set your goals, and create your content accordingly. Here are our top 5 tips: 1.

Story 41

Story Content Community Georgia 41

Connection Cafe

AUGUST 19, 2016

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. But why is video content so compelling?

Video 20

Video Content Storyboard Movie 20

Connection Cafe

AUGUST 31, 2015

Facebook announced some big news last week. Nonprofits now have the option to include a“Donate Now” button as a call to action on Pages and ads, offering visitors a direct path from Facebook to the donation forms on their websites. Reactions ranged from“let’s wait and see” to “Facebook missed the mark” and “this is dumb and I hate it”.

Facebook 20

Facebook Donation Nonprofit Websites 20

Connection Cafe

MARCH 18, 2014

Most of what you read about creating more reach for your nonprofit’s Facebook Page either has to do with Facebook Ads or optimizing content. Allowing Facebook users to post photos and videos to your page increases your exposure to their friends. How’s it Working? Turn On Posting Ability.

Facebook 38

Facebook Social Media Photo Tag 38

Connection Cafe

AUGUST 15, 2011

I love the regular feature “The Working Life, Stories from the 9 to 5” because they always select otherwise very normal people who have really interesting gigs. It’s like the church’s Facebook ‘status update.” The calendar is something that can guide you and keep your content fresh and relevant.

Facebook 48

Facebook Org Texas Calendar 48

Connection Cafe

OCTOBER 31, 2017

If you work in marketing or communications, you know about the Facebook Newsfeed and it’s impact on organic reach. Facebook can’t exist without its users. Facebook recently announced a test in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Facebook is about people, not brands.

Sri Lanka 42

Sri Lanka Slovakia Serbia Bolivia 42

Connection Cafe

JUNE 13, 2017

At the same time, our follower growth on Twitter was becoming stagnant, and we decided to see what kind of results we could get for the Foundation by paying more attention to Instagram as a distribution channel for content and campaigns. Create and Share Educational Content. 5 Instagram Ideas for Nonprofits.

Ideas 47

Ideas Comparison America Newsletter 47

Connection Cafe

FEBRUARY 14, 2017

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter. Using YouTube: Bridgett Colling, Director of Content Strategy, See3.

Social Media 50

Social Media Relationship Support Media 50

Connection Cafe

MARCH 12, 2020

Prepare your gift officers to have this conversation in addition to working this messaging into your digital communications. Plus, tap into livestream fundraising , like Facebook live, to host events and meetings. Whether your event is in-person or virtual, you can work smarter by focusing your time on those who will raise more.

Relationship 49

Relationship Time Fundraising Gift 49

Connection Cafe

DECEMBER 15, 2017

Focus on the social channels that work with your brand. Hone in on the ones where your supporters are and where they are most likely to engage with your content. Think about the type of content you have to share and which social channels are most appropriate for that type of content. Use the tools provided.

Social Media 29

Social Media Digital Life Media 29

Connection Cafe

FEBRUARY 16, 2009

You’ve heard of Facebook, right? As if I needed to provide the justification for why you need a presence in Facebook, here are the latest statistics from Facebook, as posted on their site at the time this post was published. I can think of at least 5 things to do in Facebook: 1. Your Facebook Page 2.

Facebook 20

Facebook Convio Application Profile 20

Connection Cafe

JULY 29, 2009

You see all of these other orgs using Twitter, Facebook, Digg, MySpace, YouTube, LinkedIn, Blogger and the list goes on… How do you make sure you are using the latest and greatest in new media that will effectively contribute to your movement? I recently had a friend tell me she was thinking about getting off of Facebook.

Social Media 33

Social Media Work Media Social 33

Connection Cafe

MARCH 16, 2021

Study your customers’ preferences to nurture them with valuable content, so they could know more about your product and get some benefits. When you work in B2C, every visitor to your website might become your potential client. Join groups that your leads follow, share their content, leave comments, start discussions. Conclusion.

Marketing 26

Marketing Statistics Analysis Case Study 26

Connection Cafe

MAY 10, 2017

You know that Facebook and Twitter are still major drivers of traffic to your website, but your love affair with Facebook is somewhat diminishing because hardly anyone even sees your posts if you haven’t boosted them (i.e. You need as strong a strategy for Instagram as you do for Facebook and Twitter.

Org 43

Org Influence Nonprofit Facebook 43

Connection Cafe

AUGUST 29, 2017

Quick responses to breaking news can help focus attention on your organization’s work and drive quick bursts of email sign-ups. This may signal an opportunity for your organization to adapt your email acquisition efforts and expand the use of Facebook, Twitter, Instagram, and other platforms. Diverse Content. Rapid Response.

Marketing 31

Marketing Strategy Social Media Channel 31

Connection Cafe

OCTOBER 16, 2014

billion users on Facebook each month. It would be foolish not to leverage a free marketing platform for your organization, but it’s important to keep in mind that posting content just for the sake of it isn’t going to produce results. on your site, reference a current initiative that you are working towards. There are 1.23

Social Media 38

Social Media Media Social Charlotte 38

Connection Cafe

JULY 5, 2017

They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. However, most organizations make the mistake of focusing their resources on the top of ladder, when the hard work and investment is needed at the bottom. Armchair Engagement.

Websites 37

Websites Strategy Content Nonprofit 37

Connection Cafe

MARCH 24, 2014

From celebratory content to sharing fundraising tips via email, we want our members to feel connected to us. And it’s become necessary to cultivate a robust presence on social media, in order to both interact with your community, and raise awareness for the work you’re doing. These days, the best way to do this is through social media.

Social Media 50

Social Media Media Tips Social 50

Connection Cafe

OCTOBER 10, 2017

Look at the images, the send time, the content of the email,who the email was from, and your subject line. Forty-nine percent of donors would stop donating if content is boring or not about programs they’re interested in. You could experience eight times higher click-through rates for Facebook ads versus normal web ads.

University 33

University Campaign Ideas Fundraising 33

Connection Cafe

JUNE 19, 2018

One of email’s strengths is its flexibility: you can use it to deliver a wide variety of “asks” and to link to content such as videos, tweets, Facebook posts and photo galleries. Many organizations have jumpstarted their engagement rates on Facebook, Twitter or Instagram by sending emails asking supporters to share a specific post.

Action 24

Action Advocacy Nonprofit Stream 24

Connection Cafe

DECEMBER 19, 2018

Did Facebook Just Change the Game for P2P Fundraising (Again)? During the Social Good Summit in 2017, Facebook announced the availability of an API that allows P2P fundraisers to link their external fundraising pages directly to Facebook. Maybe not, but certain forms definitely work better than others!

Blackbaud 21

Blackbaud Retention Advocacy Foundation 21

Connection Cafe

MAY 18, 2012

When I joined Convio after 5 years as an event fundraiser, I was first introduced to the Communication Calendar while working with the Events360 and Komen 3-Day Events. ” Facebook post the week of your event and talk about things that are more important to your event’s overall success. What’s Going To Work?

Communication 50

Communication Channel Social Media Sample 50

Connection Cafe

JULY 8, 2014

Consider this an anecdotal question but, for those of you working in the nonprofit sector, when was the last time you muttered something along the lines of “ Well, I’m not sure that would really work. 90% are on Facebook. This is all dependent, once again, on giving these constituents engaging content which they can share.

Donor 48

Donor Relationship Demographics Build 48

Connection Cafe

DECEMBER 2, 2016

Facebook – Facebook is by far the easiest and most intuitive place to start digital marketing. Facebook combines critical mass (everyone is on Facebook) with data. When marketing with Facebook, start by targeting potential supporters that look like your current supporters. Of course not.

Data 20

Data Donor Beginner Database 20

Connection Cafe

APRIL 14, 2017

The fastest growing age cohort on Facebook is 65+. 62% of online adults 65+ now use Facebook. And yes, you should post regular updates to Facebook, Twitter, and other social media channels. Ensure it works on mobile phones and tablets. Provide them with a platform to share content. Older donors are online.

Online 41

Online Giving Mail Channel 41

Connection Cafe

JUNE 22, 2017

I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! I’d also suggest reading Sustainers in Focus Part 1 to reminder yourself of the bottom line: sustained giving works. The annual publication offers valuable insight into charitable giving across the USA. Include a shareable.

Resource 48

Resource Blackbaud Chart Retention 48

Connection Cafe

JULY 28, 2014

Consider this an anecdotal question but, for those of you working in the nonprofit sector, when was the last time you muttered something along the lines of “ Well, I’m not sure that would really work. 90% are on Facebook. This is all dependent, once again, on giving these constituents engaging content which they can share.

Donor 40

Donor Relationship Demographics Build 40

Connection Cafe

SEPTEMBER 13, 2019

Your alumni post on Facebook, addictively scroll through Instagram and celebrate their marriages with custom hashtags; having a social strategy for homecoming helps you find them where they are. But, since social media is never effortless, it takes a lot of prep work and thought to create something that complements a big event.

Hype 22

Hype Social Media Media Social 22

Connection Cafe

FEBRUARY 17, 2021

While that worked for decades, the Information Age has taken university giving online in a big way, with email, text to give, social media and general online giving quickly taking the place of mailers. Use video, livestream and other rich content during your giving day. Do they need photos and logos?

Giving 49

Giving Tips Online Student 49

Connection Cafe

JANUARY 29, 2014

Ben works on Blackbaud’s Corporate Communications Team, is a Graduate Student at University of Texas School of Advertising (Hook ‘Em) and a Mississippi native. Connect your Facebook to your Twitter if you want IFTTT to change your Twitter profile picture every time you change your Facebook profile picture.

Profit 49

Profit Movie San Francisco Mississippi 49

Connection Cafe

JANUARY 24, 2020

The concept of mass marketing (sending out the same email to everyone with the hopes that something sticks) no longer works. It forces organization s to think about where the buyer is in the purchase journey and what content /messages would be the most relevant at that time. . Awareness ? Consideration .

Arts 28

Arts Culture Museum Organization 28

Connection Cafe

APRIL 5, 2016

Before I go any further, I will confess to a bias—as a fundraiser, I am partial to donors and potential donors who have three characteristics: a philanthropic nature, interest in the particular cause I am working for, and disposable income. With the former, his heart is in his work; and he will do twice as much of it with less fatigue.”.

Fundraising 20

Fundraising United States Facebook Linkedin 20

Connection Cafe

AUGUST 2, 2016

Facebook), Campaign Medium (e.g. Facebook+Share), Campaign Term (e.g. Action+Alert), Campaign Content (e.g. Finally, you need to build a separate link for each social network you plan to build a link for, e.g. one for Facebook, one for Twitter, and one for email. Protect+Seals), and Campaign Name (Stop+the+Seal+Hunt).

Advocacy 20

Advocacy Action Rate Conversation 20

Connection Cafe

DECEMBER 11, 2017

According to the Ad Council, “doing good” is becoming as elemental to one’s life as faith, work and family. Conversely, if you’re working with a recurring donor or someone who has engaged significantly with your content, you can shift creative and messaging to focus more intently on the ask.

Donor 43

Donor Change Create Attitude 43

Connection Cafe

AUGUST 1, 2019

With a chatbot on your Facebook page or website, donors and members can easily ask questions about how late you’re open on Thursday, their membership benefits, and much more – saving your staff valuable time they might otherwise spend on phone calls and email correspondence. Automatically Personalize Content for your Audience.

Museum 29

Museum Game Chicago Indianapolis 29

Connection Cafe

APRIL 21, 2016

Because they’re highly engaged, they want your content and statistically-speaking, they are more likely to open and click your emails. Social engagement with Facebook, Twitter, YouTube, and Instagram. There are a lot of opportunities to repackage existing content and save some time. We love new subscribers. Automate it.

Support 20

Support Create email Picture 20

Connection Cafe

DECEMBER 2, 2011

A couple jobs ago I was working in a mid-sized nonprofit and trying to sell the communications director and executive team on the idea of launching a Facebook page. Drive traffic to your various web properties—website, blog, Facebook, etc. Improve results on search engine result pages with keyword rich content.

Social Media 37

Social Media Benefit Media Social 37