Byte Technology
FEBRUARY 2, 2016
And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” But with Snapchat, users are accustomed to holding their devices vertically, and most won’t turn said devices to view content in a different direction.
Byte Technology
MARCH 18, 2015
One of the more advantageous developments from social media behemoth Facebook occurred recently when they increased News Feed exposure for links people share with their friends. Simply put, Facebook puts friends “first” in a News Feed. Put a “Like” button on all your website content, even those parts that may seem unimportant.
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Byte Technology
JANUARY 27, 2016
For many non-profit social media directors, much of their time is spent crafting stellar content, posting engaging photos, distilling compelling video and much more for the organization’s Facebook page. And nothing is more discouraging than seeing all that hard work not translate into trackable actions.
Byte Technology
MARCH 21, 2017
Indeed, one need only look at the resounding success of Facebook Live and the myriad social media applications and it’s clear that video can bring loads of attention to you products, services or causes in a way that photos and words alone cannot. For enabling a truly immersive experience for the user, it’s definitely a solid choice.
Byte Technology
AUGUST 16, 2016
Whether you’re a media-conscious blogger, marketing maven for a non-profit cause or a new or established e-tailer, having your content feed into multiple social media platforms is a vital element to increasing your visibility and grabbing the attention you want and need. Make a Connection. Know Your Users. Become a Fan. Get and Stay Educated.
Byte Technology
NOVEMBER 5, 2015
Writing a blog and keeping the content fresh and engaging can be hard work, but it pays off. Facebook is an almost must-have for today’s non-profits. Post up-to-date information, respond to comments and delve into analytics to see what’s working and what isn’t for a solid four hours each week.
Byte Technology
FEBRUARY 11, 2015
People are busy, and while they may certainly visit your website or Facebook page to donate funds or set aside a day to attend a fundraising mixer or the like, counting on them to help raise awareness is an iffy wager. Build your campaign around the concept of letting the community create the content. Lean on your core supporters.
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