Connection Cafe

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Facebook Weaknesses: . Cluttered inboxes.

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Facebook Radically Changed the News Feed – Here’s What Your Nonprofit Needs to Know

Connection Cafe

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Public content from businesses, brands and media has “crowded out the personal moments that lead us to connect more with each other.”

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Advocacy & Facebook Political Ads: What Your Nonprofit Needs to Know

Connection Cafe

What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. All of this, of course, is in the interest of greater transparency following the revelation of how Russian hackers used Facebook in an attempt to sway voters during the 2016 U.S

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Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page.

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4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

And it’s so important for your nonprofit to be meeting us—your future monthly donors, volunteers, board members, and activists— in the spaces we’re primed to engage. When looking for the best platform with multi-level engagement, I find that Facebook still has the advantage over other social platforms. Extend your reach.

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Who Really Sees You on Facebook?

Connection Cafe

Are you a small nonprofit trying to make the most of social media? If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. .

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The Nonprofit Weekly Roundup: Right Now Marketing, Hacking Facebook, and #GivingTuesday

Connection Cafe

Here are this week’s nonprofit highlights: The Nonprofit Blog Carnival got dressed up this year, major donor style. In Claire Axelrad’s edition, Halloween Nonprofit Blog Carnival- Major Gifts Tricks and Treats , nonprofits are given advice galore on building relationships with major givers. Imagine that.