Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?”

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

E-Book #1: Fundraising and Marketing Tips for Nonprofits. Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. E-Book #2: Feeding the Content Beast. Happy Friday!

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. .

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. This post generating a lot of thoughtful discussion about nonprofits approach the editorial planning process as well as sharing of different editorial calendar templates.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. .” If the audience is local, it is important to framing content and issues for local geographic area.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2012

Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? ” that I will be presenting at the Social Media for Nonprofits. What is Content Curation?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 4, 2011

How to Back Up Your Facebook Profile Data from Emily Garman on Vimeo. Many nonprofits have set up individual profiles instead of pages by accident. I posted this link on my Facebook page and it generated a lot of comments, so I thought I’d cross post it here. It’s where I found the above really useful screencast.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

One of the great things about the Nonprofit Technology Conference is that you get to connect with colleagues. I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. In early July, Facebook announced that it will include mobile data. Is it that simple?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

“ If Facebook does decide to flip a switch faster than expected and your nonprofit isn’t the first, will that spell disaster instead of success? Fast implementation is less important than being effective and strategic – so stay calm. Are you ready for possible new changes to Facebook Brand pages?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Making Facebook Groups Rock – Guest Post by Miriam Brosseau.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2011

hours on Facebook. According to the post, it suggests that what’s most important for content shelf life is the quality of the content shared, not where it is shared. That window of time is a small one because of the sheer volume of content available on the Web. Hubspot points to a recent study from Bit.ly

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. A list of questions : These are typically called “FAQ” or frequently asked questions and are a standard category of web site content.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Content is lifeblood of your page. Write Something" lets you post rich content".

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2010

Ladder of Love on Facebook. I was lucky enough to spend my last afternoon in Alaska driving to Talkeetna with Aliza Sherman who lives in Alaska who I’ve known since 1995 and with Cassandra Stalzer my host! I love the framework she created for identifying and cultivating Super Fans on Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. We are tracking the conversation and resources about AI and Nonprofits and social good. Facebook Increasingly Reliant on A.I. Here’s this month’s roundup. Philanthropy and Fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication. Robin aptly points out that these skills are also required for content curation. I think these workplace skills are important for nonprofits, especially making sense out of data.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

And while the bulk of nonprofits put most of their resources into Facebook ( whether Facebook is perfect or not ), there are many nonprofits effectively using Twitter and leveraging the platform for social good as well as their staff and leaders. If your nonprofit has an example, please share in the comments.).

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Last month, Zoetica launched “ Leveraging Social Media: Becoming A Networked Arts Nonprofit ,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass. Facebook Custom Landing Tabs + Measurement = Best Practice. Small Nonprofits Can Do This Too!

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

Kivi Leroux Miller has just launched a book, Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. Also think about ways you can reuse content across channels.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Create a Page not a Group or Cause.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2012

Note from Beth: I’ve been working with John Haydon over the past week to get my Facebook Page ready to go (and it’s gonna rock can’t wait to show it off!). As part of the process, I’ve been looking at what other nonprofits have done to get ideas. There’s no stopping it.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Typically, this information about your brand or nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2009

When we kicked off the WeAreMedia, A Social Media Starter Kit for Nonprofits 18 months, we included two areas about content creation. We also touched on user-generated content, inspiring others to tell your organization's story in their own words. Are we moving towards a "Social Content Strategy."

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. A few hours ago, it went public – at least on your FB page for the world to see, but it isn’t yet visible to page administrators in the insights program. Checking in at a place.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Randi Zuckerberg at Facebook invited me and Stephanie McAuliffe from the Packard Foundation to lunch at Facebook today in their new offices in Palo Alto, a former Hewlett-Packard Building. Is there a statistical reference for total money raised in Facebook Causes? What is Facebook's burn rate? Donald Peterson).

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Her insights are useful to other nonprofits working on integrated advocacy campaigns. Our Farm Animal Protection campaign posted the quote in the form of an image post on their Facebook page (275k fans).

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Yet, there are those constant nagging questions. On Twitter, it is retweets. That is okay.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2014

Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here ). Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. Ten Inspiring Nonprofits (2012) on Instagram by Mashable.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

And, you need to think about the cover image design in the context of your overall content strategy. Nonprofit Techie Ash Shepherd to the rescue! After reading his post, I thought it was so useful, I invited him to share it as a guest post. In fact he literally wrote the book on Facebook. Source: Ash Shepherd. Nonprofitorgs.

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