Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

The past year, Twitter has been widely criticized for its role in spreading misinformation , being a Petri dish for hate speech , and how it approaches world leaders use of the platform. You will also see some of the most viscous attacks from trolls on Twitter and they are only rarely quieted with compassion.

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Nonprofit Tech for Good

JUNE 27, 2011

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

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NetWits

MARCH 11, 2012

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples. Now that’s content marketing in action! Hopefully you caught it.

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Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Share and Comment on Breaking News.

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Forum One

MAY 25, 2023

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

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Nonprofit Tech for Good

JUNE 17, 2010

As soon as Facebook launched Community Pages , I knew this day coming. The Facebook Team. Link to your Facebook Page from your official website. Put a Facebook Badge on your website or blog. [ Done - even though I think it looks messy! ]. Please use the following link to authenticate your Page.

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Nonprofit Tech for Good

SEPTEMBER 19, 2017

The webinar content below was presented by Heather Mansfield on September 19, 2017 to 1,175 nonprofit staff. Your NGO consistently creates written content. Small NGOs should blog or publish news stories at least twice monthly. Your NGO consistently creates visual content. Facebook is a must for all NGOs.

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Whole Whale

JUNE 15, 2022

Knowing a rising trend can help your comms team create content responses that will increase attention for your organization. Feedly.com is a way to follow news thems and track multiple RSS feeds or blogs in one place. Twitter Listening. Facebook (Meta) Listening Tools. General Listening. Broad social analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

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Byte Technology

FEBRUARY 2, 2016

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” But with Snapchat, users are accustomed to holding their devices vertically, and most won’t turn said devices to view content in a different direction.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Cabral, MA, CFRE, MFIA , founder of Development Consulting Services , which serves both fundraising professionals and executive directors new to fundraising, wanting to excel in their fundraising role, or advance in their career. I recommend that you keep “speaking” to them by sending them your regular e-news updates and existing appeals.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. Content strategies are often the most difficult task for many nonprofits.

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Nonprofit Tech for Good

JULY 20, 2010

That said, in addition to being a great tool to build your e-Newsletter list , if your nonprofit is regularly updating Facebook and Twitter accounts, then your organization needs to be able to produce, contribute, and distribute fresh, quality content. Share breaking news. Post calls to action. Ask supporters to donate.

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Nonprofit Tech for Good

JANUARY 11, 2014

Facebook recently selected 18 of their favorite nonprofits and embedded a “Donate Now” on their Facebook Pages and while that was nice of them to do, it’s not useful to the other million+ nonprofits (in the United States alone) that would like access to the service. 4) Maturation of Mobile Fundraising Apps.

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Nonprofit Tech for Good

APRIL 24, 2013

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. 1) Include your nonprofit’s Twitter username. 2) On the day of the press release, Tweet about the content of the press release throughout the day.

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TechImpact

AUGUST 26, 2014

And what’s this I hear about teens leaving Facebook for other social networks, is this true? Optimizing your content for various social platforms sounds like a good idea, but how can you make sure you’re optimizing it correctly? 23% of Twitter users make less than $30,000 per year.

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Byte Technology

AUGUST 29, 2016

But now social media giant Facebook has put this exciting tool into the hands of anyone and everyone via their site, giving users the ability to broadcast videos to a worldwide audience with a couple button taps. Consider your content. First-time Facebook Live posters are going to make mistakes: it’s inevitable. Start small.

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The Modern Nonprofit

JANUARY 25, 2022

However, just because your nonprofit has an active Facebook doesn’t mean you can automatically utilize Twitter or LinkedIn effectively. Build Your Following on: Facebook. Facebook is the most popular platform, boasting nearly 1.8 You’re also able to collect donations through Facebook. billion active users.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. If you’re thinking about using one of those helper apps that lets you pre-schedule posts to Facebook, don’t do it.

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Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Posting more than one status update a day on Facebook. I am a big believer that less is more on Facebook. Not following on a 1:1 ratio on Twitter.

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Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Share and Comment on Breaking News.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2012

Last month, I had the pleasure of doing a session on Content Curation called “ What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good? But remember, covering breaking news is not about aggregating and pushing out more noise related to the event. Is your organization using news discovery tools?

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Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands.

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TechImpact

MAY 20, 2014

They’re precious validation that your nonprofit’s presence on Twitter is not only being well received, but it is reverberating through the annals of the highly trafficked social network. Nonprofits have been utilizing Twitter since its inception. Here are the 5 Twitter posts your nonprofit should never even peep, let alone tweet.

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Nonprofit Tech for Good

AUGUST 29, 2019

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . The Instagram Donation Sticker is different from the Facebook Donate button because it is only available inside the Stories feature. Amirah, Inc.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. In early July, Facebook announced that it will include mobile data. Is it that simple?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan.

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TechImpact

MARCH 20, 2014

These smaller organizations can get discouraged easily watching the larger, established account produce content at break-neck speeds while not produce content to fill even three days. Here are a few tips that can help smaller nonprofits create more content, better utilize social media, and get more interactions.

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Nonprofit Tech for Good

JANUARY 24, 2017

Still in beta for most, LinkedIn is slowly rolling out a new design for Pages, Admin Tools, the News Feed, and LinkedIn Profiles. Engagement and/or click-throughs are often higher on LinkedIn Pages than on Facebook, Twitter, and Instagram. Less is more in the case of the new LinkedIn Admin Tools.

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Nonprofit Tech for Good

JULY 14, 2014

Too often new media managers are bogged down by a strategy or content approval process that saps them of their creativity. To effectively work with image and video content, your new media manager must be adept at using photo and video editing software. Some campaigns will fail, and some will need revision.

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Nonprofit Tech for Good

MARCH 24, 2011

Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results.

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Whole Whale

JANUARY 27, 2022

News outlets will now look more at how a CEO Tweets vs what is reported in a quarterly earnings report. Whole Whale Content Calendar to organize out a year in themes Read this before starting a nonprofit podcast. Feedly.com is a tool that helps search and organize news across many different outlets. Social Media Tools.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

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TechImpact

JANUARY 26, 2015

LGBT organizations, for example, are using channels like Facebook, Twitter […]. General Industry News Social content marketing nonprofit technology npTech social media storytelling supporters technology'

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M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . Link Sharing.

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