TechImpact

MARCH 5, 2014

In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. We said it was important, it would boost traffic to your nonprofit’s website, and it even had the potential to increase revenue potential. It is an entirely other thing to get that content in front of readers.

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Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 12, 2018

And the one great thing about social media, particularly Facebook, is that you get to hear from many people wishing you a happy day because the platform alerts them. While tweaks to the newsfeed are not new, this shift is a major change. Facebook has been criticized for its role in spreading fake news and influencing elections.

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Nonprofit Tech for Good

MAY 7, 2012

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 has turned out to be the glue that holds it (the “Nonprofit Organizations” brand) all together and makes it work, surprisingly. That said, mix it up!

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Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. After your web guru gives the green light, open up Ads Manager and create a new campaign. 2) Identify your target audience.

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Nonprofit Tech for Good

SEPTEMBER 26, 2011

Facebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months. And though some individual users are upset over the changes, most of the them are good news for nonprofits.

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Nonprofit Tech for Good

OCTOBER 14, 2012

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. Rather than lamenting this new reality, a good social media manager will adapt quickly. 1) Facebook has decreased Pages’ Reach… again.

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Nonprofit Tech for Good

MARCH 9, 2011

Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal.

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NetWits

JUNE 20, 2011

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. How interesting is your content?

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TechImpact

APRIL 17, 2014

Facebook reach is loosely defined as the number of people who saw a piece of your content. But, put very simply, the higher your reach, the more people saw your message, the better the chance is for your nonprofit to accomplish its mission. The more reach you generate, the more people see your content. Reply to comments.

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Nonprofit Tech for Good

MARCH 14, 2016

Facebook Notes is a native app that was popular when Facebook Pages first launched in 2007, but as Status Updates and the News Feed took precedence, the Facebook Notes app quickly lost prominence. On the Nonprofit Tech for Good Facebook Page Notes are currently receiving 3X the reach and engagement as photos and links.

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Nonprofit Tech for Good

MARCH 26, 2012

On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. Add the location of your nonprofit’s founding, the story, and an image. Next, select the location of your nonprofit’s founding. Simple enough.

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Nonprofit Tech for Good

DECEMBER 17, 2010

Are the new Facebook Pages here? It’s been one heck of a long, drawn out launch riddled with false starts and confusion, but it does seem that at last the new Pages are finally here. That said, there are seven things that nonprofits need to know about the new Facebook Pages. Well, kinda.

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NetWits

MARCH 11, 2012

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples. Now that’s content marketing in action! Hopefully you caught it.

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TechImpact

JUNE 24, 2014

There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. But with over 2 billion users, everyone’s audience is on Facebook. Here are 5 ways your nonprofit can start to increase its reach starting today.

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Top Nonprofits

JANUARY 14, 2022

Scrolling on phones, reading the news, referencing the latest trends— social media is ingrained in popular culture across the generations. However, although you engage with it every day, we’d guess that your nonprofit isn’t using the platforms and their fundraising tools to the fullest extent. Introduction to Facebook Challenges.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Nonprofit Tech for Good

DECEMBER 13, 2009

Scheduled to occur sometime between late 2009 and early 2010, some major changes are coming to Facebook Fan Pages. My first instinct is that the changes below are going to significantly impact nonprofits, and in some cases, not in a good way. Having a good community builder as your Facebook Admin will be essential.

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Nonprofit Tech for Good

JUNE 27, 2011

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

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Nonprofit Tech for Good

MARCH 2, 2010

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. While the ad itself produced little-to-no results, some unexpected Facebook insights did come out of running the ad. Facebook did not run the second ad for reasons I do not know.

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Nonprofit Tech for Good

JUNE 17, 2010

As soon as Facebook launched Community Pages , I knew this day coming. The Facebook Team. Link to your Facebook Page from your official website. Put a Facebook Badge on your website or blog. [ Done - even though I think it looks messy! ]. Please use the following link to authenticate your Page.

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Nonprofit Tech for Good

JULY 20, 2010

There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 Many nonprofits don’t consider blogging either because they think they need to blog everyday and that it would be too time consuming, or they have no idea what to blog about. Share breaking news. Post calls to action.

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NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. Align content to your target audience’s interests.

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Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

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NetWits

JULY 16, 2012

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. .

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. Now, Facebook is saying you’re wrong.

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Nonprofit Tech for Good

NOVEMBER 14, 2010

Over the last few years I have been experimenting with the frequency of posting Status Updates on Facebook on the Nonprofit Organizations Facebook Page. But a recent change by Facebook has me reevaluating my frequency in posting. Beginning November 1, users can now unlike your page directly from their News Feed.

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Nonprofit Tech for Good

FEBRUARY 3, 2013

Most nonprofit’s have no idea that they likely have a Facebook Community Page. Launched in 2010, the purpose of community pages are still mostly unknown although a sound hypothesis would be that their existence is now connected to the recently launched Facebook Graph Search. Step 2 :: Find your Facebook Community Page.

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Connection Cafe

JANUARY 29, 2018

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Public content from businesses, brands and media has “crowded out the personal moments that lead us to connect more with each other.”

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Nonprofit Tech for Good

MAY 7, 2012

Initially a reluctant blogger, I launched Nonprofit Tech 2.0 That first month Nonprofit Tech 2.0 As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0 has turned out to be the glue that holds it (the “Nonprofit Organizations” brand) all together and makes it work, surprisingly. That said, mix it up!

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Nonprofit Tech for Good

JANUARY 11, 2014

2014 will be an exciting year for nonprofit technology. Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to early adoption have a number of new tools and strategies to pioneer this year. 1) Mass Adoption of Responsive and Flat Design. 3) Live Reporting During TV Events.

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The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Build Your Following on: Facebook. Facebook is the most popular platform, boasting nearly 1.8

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Nonprofit Tech for Good

DECEMBER 8, 2009

Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?&# Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs.

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

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Nonprofit Tech for Good

DECEMBER 20, 2018

Facebook has, for a couple years now, committed to making their platforms “video first.” From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands.

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TechImpact

OCTOBER 11, 2013

In 2013, nonprofits looked forward to integrating communication channels to increase effectiveness, but are hesitant to try something new. In fact, more than half of the nonprofits surveyed write informal strategy plans for themselves, without approval from their superiors and board. by juliareich.

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