Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Nonprofit Tech for Good

APRIL 20, 2020

She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. . Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Hard Costs: .

Raise 327

Raise Fund Phase Audience 327

Bloomerang

APRIL 17, 2024

Unfortunately, 50% of nonprofits do not know how data can support their work, and 31% do not know what to do with this information. Recognize that your organization may need to pivot, and doing things the same way may no longer work. You may be tracking the number of likes on a Facebook post. Does this sound familiar to you?

Data 81

Data Metrics Measure Goal 81

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

Metrics 129

Metrics Facebook People Change 129

Qgiv

APRIL 9, 2024

Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. To engage and discuss techniques and tips for using Facebook effectively for nonprofits. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars.

Content 101

Content Measure Organization Strategy 101

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Q: What is EdgeRank and how does it work?

Metrics 64

Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 352

Twitter Practice Social Media Nonprofit 352

Get Fully Funded

APRIL 20, 2021

It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. A virtual assistant is an independent contractor who provides services for clients while working from their home office. Ask for VA referrals on NextDoor, Facebook, and other platforms.

Virtual 116

Virtual Work Calendar Nonprofit 116

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Candid

JANUARY 24, 2024

It’s that time when we reflect on our work over the past year and set goals for the new one. I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit).

Social Media 52

Social Media Data Strategy Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

Measure 100

Measure Facebook Screencast Metrics 100

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. Why is Social Media Data Important? Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. Don’t Automate All Your Facebook Posts. Facebook gives less weight to posts made via third party apps. Ask Questions.

Research 128

Research Facebook Test Studies 128

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

Track 185

Track Mobile Media Fundraising 185

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

Track 231

Track Mobile Media Fundraising 231

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. Ads appear on the right hand side of the Facebook newsfeed. 2.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

NetWits

JULY 10, 2012

Facebook has it’s roots in education. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Naturally, Facebook’s appeal reaches down into the earlier years of education because kids love connecting with friends. Create great content.

Social Media 251

Social Media Media Social Slides 251

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication. Design mindset: ability to represent and develop tasks and work processes for desired outcomes. Robin aptly points out that these skills are also required for content curation.

Skills 108

Skills Facebook Literacy Metrics 108

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Do your research Now we need to figure out what content works for your audience. This includes what themes to hit and what type of content you’ll share. This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Here's how it works: 1. Content Creation. Ask folks to think about the people in the group and what content would appeal to them.

Exercise 55

Exercise Social Media Offline Content 55

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 92

Social Media Media Strategy Social 92

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area. Measure Networked Nonprofit.

Facebook 112

Facebook Change Profile Impact 112

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. For example, they know they are taking a survey or they know you are checking the engagement stats on your Facebook page.

Content 41

Content Social Media Analysis Issue 41

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Org 78

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. It’s a remarkably ineffective way of working for an industry built on numbers. . “We Let’s say you’re a food bank.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

AUGUST 22, 2023

View reports such as campaign health metrics, recurring gift volume, and total donations. Facebook With approximately three billion active monthly users , Facebook is the most popular social media platform. Facebook With approximately three billion active monthly users , Facebook is the most popular social media platform.

Websites 79

Websites Paypal Fundraising Nonprofit 79

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month. Consider your audience’s demographics and what type of content is most relevant to them.

Channel 52

Channel Business Marketing Effective 52

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. Facebook: With live streaming and story capabilities, Facebook is ideal for spreading the word about your upcoming fundraisers and events. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Achieve

DECEMBER 8, 2022

When used intentionally, social media can work well as an avenue for increasing. Use social media for quick updates and fun content. Use social media for quick updates and fun content. Tweets and Instagram stories are best for short-form content, but you can post quick updates anywhere that suits your nonprofit’s audience.

Social Media 52

Social Media Relationship Donor Media 52

Allegiance Group

APRIL 15, 2024

Typically, this involves educating them about your cause or issue and highlighting the work you do. Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52

Nonprofits Source

MARCH 10, 2019

If you’re skeptical don’t be because the strategy works. This tactic still works today, but it’s not nearly as effective as it once was. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. There’s been a lot of talk recently about the $1.80

Linkedin 49

Linkedin Marketing Strategy Work 49

Whole Whale

MAY 3, 2023

With the public launch of Google’s Bard chatbot which uses their LLM and search data as of May 2022 the clock has started on how the largest search engine will be shifting user behavior ( Bard FAQ on how it works ). Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided.

Search 52

Search Grant Organization Voice 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. A question that everyone asks - "When should my group set up a Fan Page versus a Facebook Group?

Facebook 118

Facebook Profile Demographics Nonprofit 118