Connection Cafe

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Facebook Radically Changed the News Feed – Here’s What Your Nonprofit Needs to Know

Connection Cafe

In a Facebook post dated January 11th, Mark Zuckerberg shared a completely new direction for the News Feed to make sure the “time we all spend on Facebook is time well spent.”. Public content from businesses, brands and media has “crowded out the personal moments that lead us to connect more with each other.”

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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? An email sent to 100,000 people can easily spark tens or hundreds of times more messages to Congress than the same appeal sent via a Facebook page with 100,000 followers. . Facebook Strengths: . Facebook Weaknesses: . Peer-to-peer potential.

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Who Really Sees You on Facebook?

Connection Cafe

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. As your social media influencers engage with your content (especially when they click “Share”) it pops up in their friends’ news feeds. How do you reach more people on Facebook? 225=13.5).

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Advocacy & Facebook Political Ads: What Your Nonprofit Needs to Know

Connection Cafe

What’s up with Facebook Political Ads? If you use Facebook, you probably have noticed how the news feed presents political or issue-related ads. All of this, of course, is in the interest of greater transparency following the revelation of how Russian hackers used Facebook in an attempt to sway voters during the 2016 U.S

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50 Social Media Content Ideas

Connection Cafe

Tell me, does this sound familiar: You're staring at your organization's Facebook page and the writer's block is more like a writer's mountain. You have absolutely no idea what you are going to post to Facebook, let alone the (seemingly) 500 tweets you need to come up with. Any other ideas to fill the social media content queue with?

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Amplify Your Voice with Facebook Ads

Connection Cafe

Nonprofits have a significant advantage on Facebook. I am not just talking about the fact that Facebook has teamed up with Blackbaud integration partner ActionSprout to give away $2M in Facebook ad credits. The nonprofit advantage comes from the fact that content that people engage with on Facebook (like, share, comment on, etc.)

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3 Quick and Dirty Facebook Page Tweaks That Will Dramatically Increase Your Reach

Connection Cafe

Most of what you read about creating more reach for your nonprofit’s Facebook Page either has to do with Facebook Ads or optimizing content. Allowing Facebook users to post photos and videos to your page increases your exposure to their friends. Turn On Posting Ability. Turn On Tagging.