Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. Don’t Automate All Your Facebook Posts. Facebook gives less weight to posts made via third party apps. Ask Questions.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. In early July, Facebook announced that it will include mobile data. Is it that simple?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon, Author of Facebook Marketing for Dummies and blogger at www.johnhaydon.com. E-Book #2: Feeding the Content Beast. Here’s a bonus link of simple techniques and tools for finding great content on social channels to curate.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

New media literacy: ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication. Robin aptly points out that these skills are also required for content curation. And, those purple dots represent frequency of content. What does that actually mean?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2012

Content Curation for Nonprofits. Here are my slides and curated resources materials for a talk called “ What Can Nonprofits Learn from Robin Good, the Best Content Curator on the Planet? This area, content curation , is a social media competency that I’m focusing in my own learning and teaching.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2011

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Making Facebook Groups Rock – Guest Post by Miriam Brosseau.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. A question that everyone asks - "When should my group set up a Fan Page versus a Facebook Group?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

And, you need to think about the cover image design in the context of your overall content strategy. How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. In fact he literally wrote the book on Facebook. Download Facebook Timeline Cover PSD file.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Check out the ONE Campaign Facebook page.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2008

" An activity stream is a feed of recent activities by your blog friends on various social networks - blog posts, new photos, bookmarks on Delicious, Facebook updates, Twitter updates, etc. Ian spoke on a panel called Social Networks and the Need for Feeds at Graphing Social Patterns.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

Just testing this new feature in typepad that lets you automatically cross publish to Facebook profile. I had to be logged into my Facebook account though. What's nice about it is that it puts a link to your blog post in a mini feed. Higher up on profile real estate and one or two less steps than using the Facebook bookmarklet.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2019

2) Fundraising : Charity: Water is using Persado , an AI tool to better understand which content and images on Facebook would generate more recurring donors for its monthly program. (I

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2007

He shared some thoughts about an organisational presence on Facebook in the comments on a post I wrote last week on Facebook pages/ads and wanted to elevate it from comments so we might reflect a bit further. This means that a crucial element of the Facebook presence must be the ability to 'pull in' content from elsewhere using RSS.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

The template has been adapted by others, including this version for small organizations created by John Haydon. I also suggest that you pick up a copy of Kivi Leroux Miller’s “ Content Marketing for Nonprofits “ to also help you in your content strategy for next year.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Article on TechCrunch by Dave McClure called " 7 steps to Graphing Your Facebook Strategy " (he's teaching a course at Stanford on social media metrics ). Here are seven major aspects of Facebook you can use to increase the visibility of your startup, business, product or service: 1. Here's the 7 Steps.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2012

Note from Beth: Your web site is your home base is the heart and soul of your content strategy. The primary function of a Content Management System—making it easy for non-technical staff to update content—helps facilitate constituent interaction by helping your nonprofit better attract and engage visitors to its website.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2011

Last month, Facebook launched a major overhaul in the privacy settings. The changes, more than a dozen in all, were in two key areas: privacy changes to user profiles and changes to how users share content. Although, as it has always been, I will still see them in my news feed, btw). Some step-by-steps.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2012

Last month, I had the pleasure of doing a session on Content Curation called “ What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good? Think carefully what your organization can bring to the breaking news and curate or create content accordingly. Is your organization using news discovery tools?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2009

I have many years of blog content. Tony Karrer suggested that the approach of aggregating the RSS feeds of blogs, adding in semantic tagging, keyword search and browsable index might help. He set up an experiment with feeds from nptech bloggers. I have a confession. To be clear Nptech Bloggers is a point of departure.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

. “Let’s make the process of experimenting fun – let’s start with a Facebook Friday.&# Their experiment is going to be focused on deepening and improving their Facebook presence for the Arts Council and getting everyone on staff to participate. Facebook Strategic Objectives. Rinse and repeat.&#.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 27, 2007

I learned something today from two of my readers, Nick Temple and Michele Martin about to add the "Share on Facebook" and "Digg This" links to your posts automatically on typepad. When you are reading this blog in a reader, to you use the feed flare options? Nick asked the question. I saw this on her blog.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

In addition the content, I learned a lot about the delivery - in terms of a visual approach to powerpoint). What are you doing to capture email addresses of your Facebook friends/cause joiners/group members? Of course, the above activities take time to care and feed the network. The issue is how to make it efficient?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2011

Holly did a fantastic session on integrated content strategies. It’s not every day that you come across high quality content shared freely with the community – it helps life all the boats. Content is King. But it takes content: you’ve got to feed those media platforms and seed those conversations.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2007

I thought, this might be great geek bait for the NpTech Facebook group experiment. I did light promotion by posting a note on my Facebook profile and in the NpTech Group discussion area. I also made sure that my mini-feed keep my activity on the NpTech Group visible. hottness and the nptech Facebook group is deadsville?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2011

My main takeaway was that nonprofits need to think differently about content. There are different media forms that mandate different types of content — and nonprofits must consider this as part of the online content strategy. Treesaver divides content into pages, automatically adjusting to the size of any screen.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2010

Anyone can set up a profile for an organization (it prompts for an EIN number ( but not required ) and Facebook account url) and you can opt to be the administrator. But it’s also the latest online creation of Chris Hughes, a co-founder of Facebook and director of online organizing for Barack Obama’s 2008 campaign.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

So, why another social network, especially one where the focus is to create content, not consume and the culture of it is rather secretive? As this Snap Chat 101 for business people in the Wall Street Journal points out, “Facebook is for major life updates. Your friend from third grade just had her 10th baby!)

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

Because of the project’s scale, we opted to use Twitter as our communications channel instead of Facebook. We identified two quantitative success measures, Twitter impressions and content sharing. A campaign like this wouldn’t be possible on Twitter without the great repository of content already developed on our blog and website.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 15, 2008

FriendFeed is in a category called digital lifestyle aggregators that let you aggregate all your various feeds and share with your friends. and Facebook's primitive version lifestreaming , which involves integrating a handful of services into users' Mini-Feeds and News Feeds. Who is the poweruser of Friend Feed?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This tool allows you to shared today, that allows you to put all of your Google Alert feeds (which many of use get by email) into a dashboard. Dan Michel from Feeding America shared how his team measures and tracks their social media and links to key performance indicators. Q/A. The answer is here. Many answers here.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2008

The guide highlights how to use RSS tools like Twitter Feed and Feedburner to automatically post content from your blog and other sources to Twitter and Facebook.  The guide also includes the pros and cons of the cross-posting technique.   You may wonder why do this? 

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