Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 11, 2011

Note from Beth: Alison Zarella is the co-author of the recently published “ The Facebook Marketing Book.&# I received a review copy from O’Reilly. Alison will join the Zoetica Salon today and answer your nitty gritty Facebook questions. We used to work together and would hang out after work and talk shop.

Advice 119

Advice Facebook Content Create 119

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Get Fully Funded

APRIL 20, 2021

It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely. A virtual assistant is an independent contractor who provides services for clients while working from their home office. You can definitely find a VA to do those. Nor should you.

Virtual 116

Virtual Work Calendar Nonprofit 116

Nonprofit Tech for Good

OCTOBER 22, 2020

She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. This engagement series of emails would continue for a definite period. Follow her on LinkedIn , like her on Facebook , on Twitter , and learn more at her website at developmentconsultingsolutions.com.

Social Media 353

Social Media Donor Media Social 353

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

Content 117

Content Ideas Nonprofit Interview 117

Top Nonprofits

DECEMBER 6, 2021

Not only does she understand social media very well and stays on top of all the changes, but she also has a very deep background in nonprofit work. So today, Julia, I wanted to get your take on the recent news that came to light, you know, about Facebook and Instagram. Now that’s not to say that Facebook is not a powerful tool.

Facebook 52

Facebook Report Podcast Platform 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. Edgerank Is To Facebook As Pagerank is to Google. That is, how often a fan views and interacts with your Facebook page and individual posts.

Measure 100

Measure Facebook Screencast Metrics 100

Nonprofit Tech for Good

AUGUST 10, 2018

In actuality, Pinterest is a fast-growing discovery platform that can amplify your nonprofit message and get more visibility for your cause and for your work. . Pinterest often gets lost in the all the breathless media coverage of Instagram and Facebook, but it’s still a marketing powerhouse to be reckoned with.

Storytelling 179

Storytelling Social Media Nonprofit YouTube 179

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2009

When we kicked off the WeAreMedia, A Social Media Starter Kit for Nonprofits 18 months, we included two areas about content creation. We also touched on user-generated content, inspiring others to tell your organization's story in their own words. Are we moving towards a "Social Content Strategy." Content management strategy.

Content 94

Content Strategy Social Module 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

There are more than 800 million people now signed up for the social network Facebook ; they spend 700 billion minutes using Facebook each month, and they install more than 20 million apps every day. Have you noticed a change in the way your memory works as Amber Case describes?

Network 110

Network Work System Teen 110

Nonprofits Source

MARCH 10, 2019

If you’re skeptical don’t be because the strategy works. This tactic still works today, but it’s not nearly as effective as it once was. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. Marketing Strategy Actually Work On LinkedIn?

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofit Tech for Good

JANUARY 23, 2012

Google+ is definitely a work in progress. Most nonprofits are still experimenting to discover their Google+ voice and hone in on a frequency of publishing content to the stream that makes Google+ both viable long-term and worth the time spent exploring Google+.

Google 220

Google Detroit Ireland Kiva 220

Tech Soup

AUGUST 30, 2016

You may have heard that "content marketing" can increase traffic to your nonprofit or library's website. But with limited time and resources, you don't have a ton of time to create a stream of compelling original content. You're Probably Already Doing Content Marketing. Get People to Share Content for You.

Content 36

Content San Francisco Marketing Tips 36

NetWits

JUNE 29, 2012

The question today is not whether you should use social media (the 901 million Facebook users answered that for us), but how you should use social media to engage with your supporters, advance your mission and make your fundraising efforts more successful. … Thanks to Tomchummery for their work! Tweet It!].

Social Media 264

Social Media Media Influence Social 264

Nonprofits Source

APRIL 3, 2019

If you’re skeptical don’t be because the strategy works. This tactic still works today, but it’s not nearly as effective as it once was. Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. Marketing Strategy Actually Work On LinkedIn? Guess what?

Linkedin 40

Linkedin Marketing Strategy Work 40

AccelEvents

FEBRUARY 10, 2021

The 2020 event landscape has most definitely been virtual. And using an event platform like Accelevents can help you deliver content to your virtual audience and create networking opportunities between both audience segments. Remote attendees can access your event content without having to be in the same physical location.

Virtual 98

Virtual Stream Audience Industry 98

Byte Technology

MARCH 21, 2017

Indeed, one need only look at the resounding success of Facebook Live and the myriad social media applications and it’s clear that video can bring loads of attention to you products, services or causes in a way that photos and words alone cannot. For enabling a truly immersive experience for the user, it’s definitely a solid choice.

WordPress 100

WordPress Picture Video Widget 100

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. Millions of nonprofits worldwide have been asking supporters and donors to “Follow Us on Facebook!” ” or “Like Our Facebook Page!” Our sector has provided billions of dollars of free advertising for Facebook.

Social Media 100

Social Media Media Social ROI 100

AccelEvents

SEPTEMBER 1, 2021

If you’re limited to a strict fiscal amount, then you’ll have to work around that. Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. You’ll have help with this software, but you won’t need to hire a social media marketer to do all this work for you.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Media Cause

NOVEMBER 15, 2022

How does UTM Tracking Work? For example, a supporter who lands on your site from a paid advertisement will likely interact with your site content differently than someone who is coming in from one of your emails. How does UTM tracking work? UTM tracking works in three ways: 1. Key Parameters. New Parameters to GA4.

Guidelines 52

Guidelines Track Practice Analytics 52

Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. My guess would be either MySpace, YouTube, or Facebook Causes. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites. Yes, we definitely are.

Social Media 210

Social Media Conservancy Interview Media 210

Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2019

The author, Eirini Maliaraki, an interaction designer, argues for more precise definition of the emerging field “AI for Good,” with a focus on outcomes, not the technology. These include: 1) Field Work – Rainforest Connection is using machine learning to detect illegal logging in vulnerable forests.

Hype 104

Hype Digital Proposal Podcast 104

NTEN

MAY 26, 2010

It's been exciting to see so many conversations about privacy take place since Facebook announced that it would change the privacy settings we'd all finally figured out. In fact, it seems that the debate got so loud, Facebook had no choice but to act. Tags: facebook NPTech NTEN privacy Communications. What do you think?

Facebook 64

Facebook Change Attitude NTEN 64

Zen and the Art of Nonprofit Technology

AUGUST 7, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology A goodbye to Facebook and LinkedIn? August 7, 2007 I’ve been experimenting with the non-content centered social networking sites LinkedIn and Facebook for a while now. 2 admin 08.08.07

Linkedin 100

Linkedin Facebook Social Network Open Source 100

Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. Facebook also conducted their own research.

YouTube 28

YouTube Video Facebook Cisco 28

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

Social Media 249

Social Media Media Ning Social 249

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. Social Media Marketing: What, when and where should I post? by Angharad Miller.

Social Media 52

Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. Social Media Marketing: What, when and where should I post? by Angharad Miller.

Social Media 52

Social Media Marketing Media Social 52

Nonprofit Tech for Good

SEPTEMBER 14, 2010

They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold. There’s a good chance that much of this content will be viewed and read on “TV&# sets. Foursquare.

Blackberry 222

Blackberry Tools Media Management 222

Nonprofit Tech for Good

JANUARY 3, 2012

The truth is I think it has only just begun and that we’re on the cusp of a radical transformation in how we use the Internet in our personal and work lives as well as how we use it to foster social good. Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will.

Social Media 251

Social Media Media Management Social 251

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. If you’ve ever worked in public relations or in a newsroom, you have undoubtedly used an Editorial Calendar. What is it?

Calendar 106

Calendar Measure Strategy Digital 106

Forum One

FEBRUARY 22, 2011

It was an entertaining movie, but it definitely took real events and twisted them for dramatic effect. One thing that did ring true is that Facebook is constantly changing, and not every change is award-winning. Currently, Facebook Page owners may preview the changes and upgrade their page to the new layouts.

Facebook 57

Facebook Change Profile Feeds 57

AccelEvents

FEBRUARY 10, 2021

The 2020 event landscape has most definitely been virtual. And using an event platform like Accelevents can help you deliver content to your virtual audience and create networking opportunities between both audience segments. Remote attendees can access your event content without having to be in the same physical location.

Virtual 52

Virtual Stream Audience Industry 52

Achieve

JULY 2, 2019

This often leads to social media efforts being an afterthought, which turns into a cycle of posting reactive content vs. proactive content. . Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . Is our social content “on brand”?

Social Media 52

Social Media Media Hints Social 52

Nonprofit Tech for Good

FEBRUARY 1, 2011

Facebook: facebook.com/nationalwildlife. From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. And for that event, Facebook Causes helped us raise the most money we’ve ever raised on social media. Organization: National Wildlife Federation.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

NOVEMBER 28, 2011

Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. There’s definitely a math to social media synergy, and those that start early have both time and math on their side.

Social Media 253

Social Media Media Social Stats 253