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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Organization: The Nature Conservancy. YouTube: youtube.com/natureconservancy. Flickr: flickr.com/groups/thenatureconservancy. My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. Facebook and Flickr have been two of the most useful social media sites.

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Five Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

Practice 233
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Nine Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

So, for example, I am going to pin a blog post from the Nature Conservancy Blog : Step One :: Use Good Photos on Your Website and Blog. Here’s an example from Amnesty International : 6. For example, you can see the pins driving traffic to Nonprofit Tech 2.0 Step Two :: Pin It! Step Three :: Review Pin and Test Link.

Practice 252
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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Most nonprofits distribute the original source of the story to their communities (the New York Times , for example), but while that is generous, it does not help build the nonprofit’s brand recognition, e-newsletter list, or social networking communities; rather, it builds those of the New York Times. A first-person voice is best.

Content 225
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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Also, in my upcoming webinar on How Nonprofits Can Successfully Launch and Maintain a Blog on WordPress , I will give concrete examples of the nonprofit blog content ideas below as well as how to set-up and design your blog and craft your blog content to ensure that your supporters and donors will actually read your blog.

Content 247
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Nine Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

So, for example, I am going to pin a blog post from the Nature Conservancy Blog : Step One :: Use Good Photos on Your Website and Blog. Here’s an example from Amnesty International : 6. For example, you can see the pins driving traffic to Nonprofit Tech 2.0 Step Two :: Pin It! Step Three :: Review Pin and Test Link.

Practice 100
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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Finally, once you have either logged in to your Gmail Account or created a new one and selected the “You+” link, do not be tempted to convert your new personal Google+ Profile into brand (for example, first name “Amnesty” and last name “International”) to avoid being on Google+ personally.

Google 206