Friday, January 20, 2012
4 Strategic Requirements For Corporate Tweeting | Fast Company
4 Strategic Requirements For Corporate Tweeting | Fast Company: More fundamentally, companies of all sizes are now confronting how Twitter strategies align or don’t align with their larger business strategies. Bottom line: Twitter deserves its own strategic plan as a discrete component of the larger corporate digital media plan. After all, Twitter’s speed, capacity, and influence outsize any other social media channel at the moment.
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