Digital Oxytocin: How Trust Keeps Facebook, Twitter Humming | Fast Company

Digital Oxytocin: How Trust Keeps Facebook, Twitter Humming | Fast Company: "The most surprising takeaway from the recent Pew Research Center study, 'Social Networking Sites and Our Lives,' wasn't that 80% of Americans regularly use the Internet or that 60% of Web users have a social network account--double the number in 2008, with the vast majority on Facebook (52%) and Twitter (33%). Nor is it that people have gone gaga over smartphones, with one in three Americans owning one. Rather, it's the idea that the Internet, in particular social networks, engender trust, and the more time you spend on them the more trusting you become."