Regular SMS giving rules relaxed for charities: Rules around charities using regular SMS donations have been relaxed following a trial which found that few complaints, and much more money, was generated by a more relaxed regime.
Premium rate services regulator PhonepayPlus has announced that charities will now be able to enable their monthly SMS donors to ‘SKIP’ rather than ‘STOP’ their donations each month, with an offer to cancel now only having to be made every three months. Charities will also no longer need to get pre-approval from PhonepayPlus for transactions which are worth more than �4.50 within a week period.
The changes follow an 18-month trial of the new regime during which
150,000 donors were recruited by SMS giving and the regulator concluded
that an additional £2.7m was raised.
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