Connection Cafe

OCTOBER 10, 2019

Healthcare organizations have an incredible opportunity with sustainers – donors who choose to give using an automated recurring payment through their bank account or credit card (most of the time monthly). Why have healthcare organizations not embraced sustainer giving? Changes within organizations.

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Giving Time Organization Blackbaud 28

Connection Cafe

DECEMBER 13, 2013

Not only does valuable and unique content increase the visibility of your organization and its mission, but (if done right) it encourages engagement among your supporters and echoes in a familiar voice the emotional core of your organization’s purpose. Here are three tips to help your organization create more donor-driven content: 1.

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Content Marketing Organization Tips 38

Connection Cafe

JANUARY 28, 2010

I’m connected in different ways to numerous nonprofit organizations. From my interactions with them over the years, I became aware of how these organizations could engage me more effectively so that I feel even more committed to supporting their cause. Top 5 Lessons Learned in 2009: Multi-Channel Engagement. They asked.

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Channel Lesson Learning Haiti 32

Connection Cafe

DECEMBER 2, 2013

Overall fundraising revenue for 334 churches, synagogues and other faith-based organizations representing nearly $1.2 target="_blank">The Blackbaud Index that tracks fundraising revenue for congregations and other faith-based organizations. “So less of their charitable dollars are being channeled through the church.”

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Organization North Carolina Blackbaud Dallas 36

Connection Cafe

JULY 28, 2016

So I went ahead and picked out some of the top sessions for Arts & Cultural organization to make planning your conference journey just a little bit easier. Maximizing Engagement at Your Arts & Cultural Organization – Learn how you can move your visitors from “hello” to “I do” with a personalized journey for your supporters.

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Arts Culture Organization Tucson 20

Connection Cafe

FEBRUARY 12, 2014

Through that process I’ve seen how some of the best organizations in the business run their operations, interact with their patrons, and create rich programming and exhibits that keep them coming back. When selling tickets, many organizations still offer prices for members and non-members where patrons can self-select.

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Arts Challenge Culture Organization 33

Connection Cafe

MAY 6, 2020

Reminder: Sustaining donors are transformational donors who have committed to support your organization using any regular frequency (monthly, quarterly, or annually). Because sustainers commit to recurring giving, your organization can save money by excluding them from many annual giving campaigns.

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Program Donor Retention Gift 42

Connection Cafe

APRIL 30, 2015

You also most likely have some experience with accepting and tracking financial gifts from donors to a charitable organization. The best time to create a set of rules is when your organization has the time to review processes and agree upon a set of guidelines to capture, code, and acknowledge all gifts. Codify Your Coding.

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Disaster Donor Data Organization 20

Connection Cafe

MARCH 26, 2021

Instead, you can support and build upon your current efforts with marketing on new channels. To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. However, your campaign is also competing with hundreds of similar organizations to get noticed.

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Connection Cafe

MAY 30, 2019

From the conversations with this group of smart people, it was clear that there are several different ways for an organization to fundraise via livestreaming. The organization is the content creator. . If you are an animal rights organization, you might consider livestreaming a puppy adoption event. Or says a bad word?

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Fundraising Stream Blackbaud Channel 34

Connection Cafe

APRIL 28, 2009

Yesterday, I checked out the session “Community organizing and online organizing: can they go together?” The session covered interesting points on the debate between community and online organizers and ways to overcome the resistance within an organization. Campaign: win on specific interests.

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Connection Cafe

OCTOBER 30, 2017

Truly understanding your organization’s prospects and customer behavior can be the difference between successful and unsuccessful volunteer recruitment and fundraising campaigns. Isn’t it true that they are providing your organization with time and financial resources in exchange for value? Still not convinced?

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Analytics Volunteer Donor Google 39

Connection Cafe

OCTOBER 8, 2020

Although this has been a year of changes and challenges for many, your organization can still incorporate strategies that will help you leverage GivingTuesday in order to kick off your year-end giving season. The different ways that organizations can leverage peer-to-peer fundraising tools. Free GivingTuesday Toolkit and Resources.

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Connection Cafe

OCTOBER 17, 2016

Whether your organization is large or small, you’ll want to capitalize on December’s fundraising opportunities—from GivingTuesday to end-of-tax-year gifts. Organizations that are consistently killing it during year-end fundraising season have three things in common. They choose a multi-channel approach to their campaign.

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Campaign Channel Social Media Mail 20

Connection Cafe

MARCH 29, 2021

Facebook fundraising can get a bad reputation, especially when organizations fail to see the opportunities to engage and retain a new generation of supporters. However, Facebook fundraising is much more than a helpful boost to your organization’s online donations. When it comes to Facebook Fundraising, we wrote the ultimate guide !

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Connection Cafe

APRIL 14, 2017

If you’re like most nonprofits and charitable organizations you’re seeing growth in online giving. Certainly, many nonprofits and charitable organizations have made great improvements in the way they conduct their online fundraising. Direct mail and other traditional fundraising channels are. Maybe 25% or more?

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Online Giving Mail Channel 41

Connection Cafe

DECEMBER 10, 2020

End-of-year fundraising is always important, and this year it has added importance with organizations needing to make up potential COVID-19 related shortfalls. Bringing different fundraising channels together. Mapping out the holiday journey. The myth that holiday giving is only from October to December. Last-minute giving.

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Podcast Fundraising Map Stream 32

Connection Cafe

MARCH 4, 2019

We are 20 years into this online giving adventure and there is still a tremendous amount of up-side for nonprofit organizations. Studies done by Dunham+Company in both 2013 and 2018 reveal that even many leading nonprofit organizations have struggled to implement common best practices. Sadly, that is not the case. Consumer-Led Giving.

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Connection Cafe

JULY 15, 2016

While many of us have “gone digital” in our personal daily life, we can’t always say the same for the organizations where we work. And yet, diving in without a strategy for your digital marketing—or a limited strategy that doesn’t fit holistically with your current marketing channels may not reap the rewards you hoped for.

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Digital Channel Mail Integration 20

Connection Cafe

DECEMBER 13, 2018

Well known as an important time of year for nonprofits and social good organizations of all types, this is a time when the iron is hot and the gifts are flowing. Make the donor the hero of the story, not the organization. Year-end giving doesn’t have to start in December, especially organizations with limited staff and time.

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Tips Fundraising Storytelling Gift 26

Connection Cafe

MARCH 2, 2021

Start by asking yourself how you and your organization reacted to change last year, and how those reactions can be different in the future. Communication during challenging times can make or break your supporters’ attitudes toward your organization. Then, follow these tips to get your change management creative juices flowing!

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Change Tips Attitude Poll 52

Connection Cafe

OCTOBER 3, 2019

That’s why it’s so important to create a culture of philanthropy, especially in social good organizations. Alia and Mark explain what it means to have a culture of philanthropy, the things that get in the way of creating that culture and how organizations can overcome the challenges to doing do. Alia Mckee. Mark Rovner. “I

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Podcast Fundraising Philanthropy Culture 24

Connection Cafe

JUNE 4, 2020

Livestream fundraising – you’ve probably heard the term, but do you really understand how your social good organization can leverage this popular strategy? Advice for organizations considering adopting livestreaming. Notable Quotes: “Generally speaking, livestreaming is becoming a mainstay of our marketing channel mix.”.

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Podcast Fundraising Blackbaud Facebook 28

Connection Cafe

SEPTEMBER 6, 2017

When Giving Tuesday started six years ago, it was about sparking a movement—giving people and organizations a day specifically dedicated to giving back. The beauty of the giving day is that your strategy can be as simple or sophisticated as you want (or as your organization can support). Email sends. Texts to supporters.

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Campaign Create Giving Org 48

Connection Cafe

MAY 7, 2020

In the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? Should they be looking to newer types of media, such as podcasts, to help humanize their organizations and more deeply connect with their supporters, customers, donors, etc.?

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Podcast Digital Communication Storytelling 27

Connection Cafe

APRIL 1, 2020

By revisiting these lessons, we can assemble a valuable toolkit to aid social good organizations as they navigate this period of uncertainty. For nonprofits and other social good organizations faced with difficult decisions, fundraising investments are often the first budget line items to be questioned.

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Environment Teach Fundraising Lesson 46

Connection Cafe

JUNE 30, 2017

Statistics have changed, new social channels have opened, but it’s clear that there are proven fundamental strategies and nonprofit best practices that can help an organization flourish in all areas. The ‘old rule’ that donors who come in via one channel should be communicated with through that same channel.

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Integration Marketing Mail Channel 27

Connection Cafe

MAY 18, 2012

A Communication Plan is a document containing of all the communications organized by communication channel that your organization (or your fundraising event) is planning to send out during a specified timeframe. What’s a Communication Plan? 4 Reasons Why a Communication Planning is AWESOME.

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Communication Channel Social Media Sample 50

Connection Cafe

OCTOBER 19, 2018

In working with dozens of faith-focused organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end giving each and every year: Rule #1: Make Sure Your Message is Consistent. Rule #4: Cultivate Year Round in Each of those Channels.

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Giving Homeless Mail Hype 27

Connection Cafe

MARCH 6, 2019

It may seem like a no-brainer, but it requires careful thought and organization to track the effectiveness of a many-faceted annual giving campaign. Focus your data collection on key areas, such as messaging, channel, audience, and timing. The next step is to create a personalized approach to reaching donors across all your channels.

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Marketing Learning Fundraising Student 22

Connection Cafe

JULY 23, 2014

Queue the (mis)communication channel overload. Many times organizations create strategies based on convenience or recycle tactics that were successful for the masses. Start tracking how they are engaging with each channel. Build groups that respond best to each channel. He replies by sending an email to her at work.

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Difference Donor Online eBook 39

Connection Cafe

APRIL 11, 2012

This month's Fundraising Success cover story, "Healthy Fundraising,” features two organizations in the health field that have both seen some amazing results with recent multi channel, integrated marketing campaigns. This post originally appeared on the IMAB Blog.

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Integration Marketing Convio Case Study 50

Connection Cafe

DECEMBER 13, 2018

The end of the year, or the “season of giving,” is important for all types of social good organizations. Year-end appeals are powerful fundraising vehicles, create additional exposure for your organization, and offer an opportunity to connect with donors on how they’ve helped you throughout the year.

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Podcast Tips Giving Channel 20

Connection Cafe

JULY 23, 2014

Queue the (mis)communication channel overload. Many times organizations create strategies based on convenience or recycle tactics that were successful for the masses. Start tracking how they are engaging with each channel. Build groups that respond best to each channel. He replies by sending an email to her at work.

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Difference Donor eBook Channel 37

Connection Cafe

AUGUST 29, 2017

You can use analytics to monitor what message or channel drives the most supporter engagement. One was is by creating unique UTM Tracking Codes for every post, channel, and campaign, to determine whether spikes sign-ups or donations (total dollars, number of gifts, or average gift amount) are driven by a specific channel or message.

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Marketing Strategy Social Media Channel 31

Connection Cafe

APRIL 27, 2015

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. Donors expect you to understand their interactions across your entire organization and to reflect that in your communications. Marketing is evolving rapidly, but I don’t have to tell you that!

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Marketing Channel Interaction Calendar 20

Connection Cafe

DECEMBER 15, 2017

With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Focus on the social channels that work with your brand. Reddit, Quora, and Digg provide discussion channels. Fear not, as help is on the way!

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Social Media Digital Life Media 29