Amy Sample Ward

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New on SSIR: What the New Facebook Changes Mean for Nonprofits

Amy Sample Ward

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

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Iraq and Afghanistan Veterans of America spread #GoSilent across the web for Memorial Day

Amy Sample Ward

Here’s an example of a Senator showing his support for veterans through participation in the #gosilent pledge: Tracking silence. Sharing across platforms – Facebook. Both of these actions make it clear and easy for people to learn more and take action while still playing by the rules of Facebook.

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Four Recommendations for Personal and Professional Branding

Amy Sample Ward

—– Who are you friends with on Facebook? Additionally, on Facebook or any other social platform, you may want to include an explicit statement about who you want to connect with and how. You don’t have to mix your channels! Do you care who sees where you check in on FourSquare?

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Mastering Social Networking as a Volunteer

Amy Sample Ward

The session focused on using core social media platforms Facebook, Twitter, and LinkedIn to raise awareness and inspire others as a volunteer. For many organizations, we provide guidance or goals for using social channels to our staff, but this session was for the volunteers who want to make a difference from outside of the organization.

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New on SSIR: Should Nonprofits Act Like Businesses or People?

Amy Sample Ward

It’s a practitioner’s guide for planning, implementing, and evaluating strategies that engage constituents across many channels, wherever they may be, and how we as organizations need to structure our work to deliver that experience. For example, maybe you notice that you check your email and then go to Facebook. What do you do?

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3 Ways to Use Social Media in Your Next Fundraising Campaign (and free ebook!)

Amy Sample Ward

The social channels you set up are the various rooms in the house where guests gather, certain groups sticking together in certain rooms just as your community naturally segments across the web. Find the Influencers: Social media is a great resource for identifying the champions in your community.

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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. If they’re not, it’s OK to wait—especially if time and energy are scarce. The Price of Early Adoption.