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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

Unlock profitable content strategy and avoid being cold, like this guy. What if I told you that you’re focusing on the wrong problem and that tweaking your content strategy could actually make you money? It’s just a different way of thinking about your content programming. To boil it down: bad video programming is a cost center.

Content 296
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A Social Fundraising Evolution: Content Creators Influence Giving Behaviors

NonProfit PRO

Applying traditional cultivation and coaching methods via in-channel conversations, nonprofits are raising revenue, driving repeat action, and nurturing relationships with new supporters. There are new ways to engage supporters using Facebook and Instagram messenger, where supporters never leave the platform.

Content 277
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What is Sponsored Content and How To Make It (The Right Way)

Association TV

Welcome to the land of sponsored content. What is sponsored content? You know what content is? You know what content is? Sponsored content is what happens when those worlds collide like chocolate and peanut butter to make a delicious snack. You have a dedicated audience who look to you for content.

Sponsor 276
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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

By Moree Lambeth , Senior Content Creator at Water.org. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s Senior Content Creator, Moree Lambeth explains.

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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Content 169
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How to Optimize Content for SEO Across Channels

Media Cause

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. This means including clear content on your site and helpful resources like blogs, case studies, and whitepapers to inform your supporters. Make sure your content is both clear and relevant.

Content 52