Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

One of the great things about the Nonprofit Technology Conference is that you get to connect with colleagues. I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. Twitter: There are two different apps to integrate Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2010

A couple days ago, Facebook announced some major changes in its platform that will make the entire web more social: "We're building toward a web where the default is social. Facebook calls this new social paradigm the "Open Graph," and Zuckerberg called the shift "the most transformative thing we've ever done for the web.".

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2015

But despite jet lag and an over flowing email in box, I wanted to write up two opportunities for nonprofits that could help them power up their year end and Giving Tuesday Campaigns. For years, I’ve been a vocal critic of Facebook’s policy not to provide advertising grants to nonprofits. How #MyGivingStory Works.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Kivi got a call from a newspaper in Dallas writing about the nonprofit marketing angle. Again, literally minutes later, I started to see mentions on Facebook and Twitter. But then the story just exploded on Twitter and Facebook in the early evening, and I kept waiting to see what Komen would say. And it worked!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

But if Autism Speaks or any of the other countless charities continue to use twist popular memes to support their good causes on Facebook, they be punished for using “crappy memes.” In this TechCrunch post , it explains how the Facebook newsfeed is changing for brands. Now, Facebook is saying you’re wrong.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2011

Last week, Facebook rolled out the Facebook Timeline to all users. While the timeline has the potential to embarrass some users who might have inappropriate photos buried along their timeline, the cover image is a great opportunity for nonprofits to engage their champions to help spread the word about the organization.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Lexicon on Facebook lets you track words and phrases. Here's the description.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 30, 2008

In less than 24 hours, I've raised $806 to help children in Cambodia using a new feature in Facebook Causes. After donating $26 to FreeGeek to honor Amy's 26th birthday, I went poking around Causes to see if I could install the application. The folks at Causes are controlling the installation. It's easy to set up.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). As one participant noted, “The consistent monthly time to reflect about learning was invaluable.”

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2008

It peaked my interest as part of my continued coverage of Facebook Apps for Good. By planting cute little (virtual) fruit plants with your Facebook friends you can help make the world a greener place! Facebook users start by either sending plants to their friends or by accepting plants from their friends. raised per nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2012

1. I don’t work with nonprofits currently; however I do have a project that I’m working on that will eventually (ideally) turn into one. Why is this cause important to you? You call yourself activist, what are some causes or ideas that you are standing up for? How did you discover my FB page?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Last month, Zoetica launched “ Leveraging Social Media: Becoming A Networked Arts Nonprofit ,” a peer learning project to build capacity for arts organizations in using social media effectively with a one-day masterclass. Facebook Custom Landing Tabs + Measurement = Best Practice. Small Nonprofits Can Do This Too!

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Randi Zuckerberg at Facebook invited me and Stephanie McAuliffe from the Packard Foundation to lunch at Facebook today in their new offices in Palo Alto, a former Hewlett-Packard Building. Is there a statistical reference for total money raised in Facebook Causes? What is Facebook's burn rate? Donald Peterson).

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2016

While some people are experiencing a social media hangover , especially on Facebook and taking a step back from social, using social media professionally in support of your organization’s strategic goals is still more important than ever. … Read More

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2012

Note from Beth: Facebook Groups can be used to help build communities and for deeper engagement and learning with your audience or peers. The Networked Nonprofit Book Club: Anytime, Anywhere Learning – guest post by Lisa Colton. Thus began “ Darim’s Networked Nonprofit Book Club ”. It was working pretty well as planned.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2009

There is more analysis and reaction to the Washington Post piece two days ago that trashed the Facebook Causes application and caused quite a lot of commentary and reactions from those of us work with nonprofits. Tags: facebook. Photo by Matt Callow. Its a slow process, but progress is definitely being made.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Create a Page not a Group or Cause. Google) of Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2009

I want to thank the other 31 Facebook friends for their donations to the Sharing Foundation in honor of my Birthday Cause. I shared some thoughts about the Causes Birthday application design , and have continued my reflections below. The Causes Birthday Application Makes You Feel Good What's more fun than a birthday celebration?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. We are tracking the conversation and resources about AI and Nonprofits and social good. Facebook Increasingly Reliant on A.I. Here’s this month’s roundup. Philanthropy and Fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

As Jeremiah Owyang , founder of Crowd Companies , describes it as drones, robots, chat bots, and AI. He should know, having tracked and observed the disruption caused by online technology over the past decade. What does this mean for the nonprofit sector in the future? Climate Reality is using a bot on its Facebook Brand Page.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. ” You can read more about how it works from the Facebook developer notes.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2009

Late last night (or early this morning), Amy Sample Ward reported that Causes notified 184,725 users that its MySpace app will be removed from MySpace as of today. The email encouraged MySpace users of Causes to join the cause on Facebook. . Tags: facebook. One wonders what the motivation was ?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Like many of you, when Facebook unveiled the new brand page guidelines – I was stressed out. With a big training project in the Middle East less than a week away, I was short on time. And, if you’re photoshop and graphically challenged, making the switch to the new brand page format could cause a double whammy of panic.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. .

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2016

Since the theme this year was “Change Making,” I taught a workshop on self-care for change makers based on my forthcoming book, The Happy Healthy Nonprofit , co-authored with Aliza Sherman. The Happy Healthy Social Change Activist: Passion for a Cause without Burnout Workshop.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2018

The concepts around connectivity and leadership were synergistic with the concept of networked leadership that Allison Fine and I wrote about in the Networked Nonprofit , published in several years before. The article caught fire – not only in nonprofit and philanthropy circles – but also business, government, and beyond.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2009

You might remember that a few weeks ago there was an article in the Washington Post proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. The article ignited a discussion on nonprofit blogs prompted by some astute observations by colleague Allison Fine.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2018

13th, I’ll be doing a FREE Webinar for nonprofits hosted by Salesforce Foundation on “ Combatting Digital Distraction and Technology Wellness in the Nonprofit Workplace.” Bring these benefits into a nonprofit workplace, and perhaps some of the stress levels will go down. Here are a few tips for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

On Tuesday, right before the KONY video exploded on the mainstreams and went viral online, my 6th grade son came home from school and announced, ”Did you know that there are more people on Facebook today compared to the number of people on the planet ten years ago? I immediately asked him how do you know that?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and to spread generosity. What about your nonprofit? Want to better understand the use cases for AI and nonprofits in fundraising, programs, and other areas? AI4GOOD NONPROFIT READS.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Yet, there are those constant nagging questions. On Twitter, it is retweets. That is okay.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2008

(Hat tip: Jessica Dheere, Project Director, Social Media Exchange, Beirut) for pointing to this excellent resource - A DigiActive Introduction to Facebook Activism. Before the excellent how-to advice and fantastic case studies, he explains "Why Facebook Isn't a Silver Bullet" in some very clear bullet points. " I agree.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

”, the answer is often simply “everybody” or “you know, the people on our list” There’s an inclination to think “everybody will obviously be interested in our cause!â€? Then add information related to your organization: what are their values as it relates to your cause? ” Facebook Ads as Filters.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

Facebook Pages. is a component of a new advertising service that Facebook is offering to encourage brands (or nonprofit organizations, personalities (like Ranger Rick) or causes) to promote themselves through their social networks. How is this different from Facebook Groups some nonprofits may be asking?

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